Best and Worst Technologies for Humanity.
Ranked by 200 people in the UK and Australia.
Usually at Fastuna we run quick surveys to get insights about product concepts and ideas. We test product attributes like design, name and claims. We looove to get consumer feedback on video ads. If that tickles your fancy, you can find our mrx cases here.
Today we are showing off our DIY Survey tool that allows you to ask your audience any kind of questions in 50+ markets.
We came up with 15 futuristic technologies and asked people which of them are the most BENEFICIAL & the most HARMFUL for humanity.
Methodology:
Stimuli: a list of 15 technologies with brief descriptions.
Target Audience: UK, Australia, male, female, 18 to 65 y.o., 200 resp. total sample size.
Research Solution: DIY Survey tool — a ready-to-use market research tool by Fastuna.
Time to Result: 4 hrs (from uploading stimuli and pressing the launch button to the report).
Here is the full list of 15 technologies:
Drum roll...Let's see if you can guess what Brits vs. Aussies think about the futuristic tech.
Top 3 technologies BENEFICIAL for humanity, according to the BRITS
Cure of all disease with no more pain or suffering would be a great thing for humanity at a point where a lot of people in the world are dying of preventable disease to debilitating cancers and chronic illnesses. - Female, 36
Prevention of crime means no victims, free energy and food means people can thrive. — Male, 54
Top 3 technologies BENEFICIAL for humanity, according to the AUSSIES.
I choose these three because instead of the world being a greedy, unfair and war ridden works everyone would be able to live equally, fairly and peacefully. — Male, 22
An endless supply of food for everyone. No one will go hungry. Reliable energy so we can keep warm in winter and cool in summer. No more crime. We can live our lives happily without having to worry that someone will rob us or kill us. A very happy world it would be. — Female, 63
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Top 3 technologies HARMUL for humanity, according to the BRITS.
Immortality just doesn't make sense - the world would be become overpopulated, Disease/illness go hand in hand with our mortality so you can't rule that out. Synthesised food - yuck. — Female, 56
These ones are not just harmful but unsustainable. Some of the other things can actually be done without any miracles. — Male, 30
Top 3 technologies HARMUL for humanity, according to the AUSSIES.
Personally hearing too much about AI lately. I don't want to live in a "black mirror" episode. Immortality is a fun concept, but how overpopulated would the planet be then? Sounds like a recipe for disaster. — Male, 38
Humans are supposed to have emotions and make mistakes so they can learn from them. People wouldn’t experience life in a genuine way if everything was perfect. — Female, 32
We don't want to live in a Black Mirror episode either.
But we do believe in the benefits of AI.
If you haven't heard, we build a whole AI-powered platform Yasna.ai for in-depth interviews at scale and speed. We promise there's nothing dystopian about it. Only business benefits.
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