Best Web Analytics Tools - 2019

Web Analytics is topic that is spoken by everyone but, understood by only a few. Marketing departments of many small and medium enterprises have implemented tracking tools with limited success. Sometimes, the failure stems from the lack of understanding of the underlying business case while choosing the analytics tool.

I am trying to create a list of the analytical tools that you can make use of for a better understanding of your customer and site's security. This list covers free and freemium web analytics solutions that will allow you to assess your site in multiple dimensions required by your business. Each of these tools have their strengths and weaknesses that are highlighted.

Google Analytics

Google Analytics is probably the first tool that all of us would have used and continue using for its free tag and integrations with other Google products. Google Analytics allows you to dig down deep into demographics of the visitor, user behavior and content.

In spite of the deceasing depth of information shared by Google over the years, the wealth of data available is admirably balanced by a well-executed user interface. I suggest the integration of Google Data Studio for more interactive dashboards and palatable data.

The decrease in the features of the free version and ease of use over the last few years has given rise to other web tracking tools. But till GA continues to be on the top of Analytics tools that I can count on.

AWStats

Created by the Amazon Web Services that is becoming the default B2B hosting solutions provider, AWStats comes pre-installed by many web hosting companies. Additionally, if you’re setting up your own servers, you can download it for your personal use.

One differentiating feature AWStas is its ability to identify bandwidth thieves AWStats goes deeper into the referring sites’ information than most analytics packages, and is a perfect tool for monitoring whether someone is hotlinking files from your site. It offers most of the usual tools that you might expect from a statistics package with a fairly user-friendly interface.

Kissmetrics

Kissmetrics focuses on the behavior analytics. It provides insight on how your website visitors interact with your website, track important metrics and in conversion rate optimization. You can use it to understand what users do on your website, and provide a personalized user experience based on their behavior. You can even trace customer journey on your website, starting from landing pages all the way to exit pages. This is a great way to track and improve abandonment.

It provides detailed analytics for each user. So it works great for small-medium websites which have a small number of visitors. However, for large websites, it might be tedious to look at each user’s behavior individually. So, according to me it is extremely useful if you are a marketeer handling a specialty B2B site. If you handling a customer facing e-comerce site, I will not suggest you Kissmetrics.

Crazy Egg:

Founded by the owner of Kissmetrics - Neil Patel, this is a simpler and cheaper alternative to Kissmetrics and covers a great deal of what Kissmetrics can do. Will suggest you Crazy Egg if you area company that is scaling up and is tight on budgests.

Woopra

Woopra is the perfect solution for any brand looking to optimize the customer experience through individual-level targeting and personalized messaging powered by direct integrations. It helps you to beyond traditional analytics and truly understand your customers.

Real-time data is streamed from your site that appear on a map letting you graphically see where readers are coming from, what keywords brought them in, and referring sites. Woopra offers you a unique ability to open up a chat window with visitors of your choice as they browse your site. Let me tell the most user-friendly thing about Woopra - WordPress users can install a plugin that lets them see this data in the dashboard of their blog.