Best ways to showcase your products or services on a video podcast to drive sales

Hi, CreatingReorganizer!

Welcome back to CreatingReorganized, the show that helps small business owners like you streamline, converge, and sustain your marketing and sales efforts—without feeling overwhelmed.

I’m your host, Eleonore Soei-Winkels, part-time professor, full-time mom, and a podcaster who's been in your shoes.

If you want to unlock the potential of video podcasting to showcase your products or services and drive sales, this episode is for you. we’ll break down the best ways to position your offerings in a way that builds trust, engages your audience, and, most importantly, converts views into sales.

We’ll cover:

Why video podcasts are perfect for showcasing products and services.

Key marketing concepts you can use to craft your content.

Examples of businesses that have done this effectively.

Actionable strategies and prompts you can use right after this episode.

As always, at the end of this episode, I will wrap everything up from a psychological method, theory or concept, so stay until the end of this episode. Especially, if you are my bachelor or master student in real life, I would love for you to take notes and maybe even already recognize my arguments.

Part 1: Why Video Podcasts Are Ideal for Showcasing Products and Services

Let’s start by understanding why video podcasts are such a powerful medium for selling products and services.

Here’s the thing: traditional sales channels like email marketing, blogs, and even ads have their limits. They’re often one-sided and don’t allow for genuine interaction with your audience. Video podcasts, however, thrive on engagement, storytelling, and authenticity.

Core Benefits of Video Podcasts for Marketing:

Visual and Auditory Impact: You can show and tell. Whether it’s a product demo or service walkthrough, you can visually and verbally convey value.

Long-Form Content: Unlike quick social media posts, podcasts let you dig deeper, addressing objections and showcasing benefits in detail.

Audience Trust: Regular listeners already trust you, making them more likely to consider your recommendations.

The ability to Repurpose: Your podcast isn’t just a one-time asset. Clips can be repurposed for social media, email campaigns, and ads, multiplying the impact.

And to let you experience my example, I will now play my own demo of using Descript, and their AI-feature: Edit for clarity:

Marketing theory AIDA (Attention, Interest, Desire, and Action)

After this quick example of how I would demo Descript and also their AI feature edit for clarity. This brings us to the you to the marketing theory. AIDA.

Namely attention, interest, desire, and action. And here's how it applies. So far attention, you can use your podcast, intro and visuals to grab the audience's focus. Interest share [00:23:00] relatable stories and insights that show that you understand their needs.

If you don't have a client avatar, I recommend to listen to the first episode as well, where we think about the avatar . Then you have the desire and that is that you demonstrate how your product or service solves their problems and elevates their lives right. At the end of the day, you want to lift their status you want to make their life easier. End with a clear and compelling call to action. That guides them towards the next step so they know what to do next. Here's an example.

Think about a fitness coach selling a subscription based app. They could use, you know, their podcast to show snippets of workouts. The audio isn't really telling, but if you had video as well, showing the workouts and showing the environment of the gym, et cetera. will be telling a lot. So you can [00:24:00] share transformational stories, before and after, explain the science behind the methods, the reasoning, et cetera, and then you can end by directing the listeners to a free trial link.

So that already qualifies your listeners, that they know, like and trust enough to use that link, so they're ready to implement what they have learned. And here's your actionable prompt. Ask yourself. How can you visually demonstrate the value of your product or service in under two minutesfor social media. You can, it's a very short thing, that's even better. If it's a complex thing, obviously you need longer. But the longer it is the less appealing, it will be probably. What stories or examples could you make your audience feel need this.

Right? So, You have to make them feel that they want to buy your service.

How?

Now, continue to listen or read the full transcript for actionable steps you can take to get started with your video podcast.

Thank you, Eleonore and Team PostdocTransformation and CreatingReorganized