The Best Ways, How Customer 360 Empowers Salesforce Support & Maintenance Services in 2024

2024 is the year of the technology revolution. It is the time of year that businesses should start adopting advanced tech solutions to get a competitive edge. One such future-driven cloud solution is Salesforce Customer 360.

Customer 360 comes with myriad advantages that businesses can leverage. Whether you are an SMB or a large-scale company, customer 360 Degree will empower your Salesforce support and maintenance services like a pro.

Customer 360 and The Ecosystem of Exceptional Service and Unparalleled Experiences

• It helps businesses centralized customer data?providing?a comprehensive view of customer interactions.
• The holistic view of business, clients, employees, marketing, sales, and more will empower businesses to make informed decisions.
• Empower support agents to understand customer requirements and deliver client-specific personalized services.
• It also accelerates the support and maintenance process as every piece of information is easily accessible.

Salesforce Customer 360 and Data-Driven Decisions

Customer 360 empowers businesses to make well-informed decisions. It allows businesses to stay agile.?When it comes to?Salesforce support & maintenance services, the tool helps agents?stay?highly responsive and?serve customers’ needs successfully.

The cloud-based tool harnesses the power of data analytics and enables business users to gain key insights about customers and business?processes.

When you have everything in front of your eyes, you will have the power to accurately forecast the next step and make your Salesforce support services more effective and users’ centric.

Different Products of Customer 360 That Empower Salesforce Support Services

The suite of products that comes with Customer 360 makes it more special. Each product within this 360 environment is pivotal in empowering Salesforce support and maintenance services in 2024 and beyond.

Let’s take some of the?key?products in detail –

Salesforce Services Cloud

• As a foundation of exceptional customer support, service cloud equips service teams with optimal tools.
• The tools enable service agents to manage cases, track customer interaction on various channels, and offer self service options.

Einstein Analytics

• An AI-powered support service is a dream come true. Salesforce, with its AI capabilities, provides powerful insights for proactive support.
• It helps the support team analyze historical interactions and data of customers and accurately predict?the next best step to work on.

Experience Cloud

• Formally known as the community cloud, this works as a self-service portal wherein customers can access the pool of knowledge.
• Customers can access knowledge base articles, track case progress, and also they can connect with other users.

Data Cloud

• Data cloud is quite an essential part of customer 360 work that empowers your data analysis capabilities. Data cloud empowers support services by making customer data accessible in a secured manner across all touchpoints.
• Support team works get streamlined and they can deliver personalized case resolution services for their customers.

Chatter and Salesforce Inbox

• Chatter is a powerful collaboration tool within Customer 360 that allows the service team to discuss customer cases, share files, and more on a centralized platform.
• With the help of Salesforce inbox, you can integrate email into the platform and offer a centralized location.

Conclusion

The true power of Customer 360 lies in how these products work together. For example, data from Salesforce Sales Cloud can be used to personalize support interactions. Einstein Analytics can identify at-risk customers based on past service interactions, prompting proactive outreach from support. This interconnectedness fosters a holistic view of the customer journey, empowering support teams to deliver exceptional service at every touchpoint.