This Is the Best Way to Measure Travel Performance
While we are focused on delivering the best global travel event this week, we also have a job to do delivering the essential travel news. So we did, and we also delivered something new: a comprehensive travel stock index that captures the breadth and the impact of the global travel industry. But no stock index currently does this because they are each split along categories that don’t serve the industry.
But as Skift Research Head of Product Strategy Seth Borko writes, “the goal of Skift Research’s Skift Travel 200 is to rectify this problem and to build a stock index designed for the travel industry from the ground up.” And it does.
The Top Headlines This Week
The Skift Travel 200 stock index will be the first benchmark to capture the $1 trillion-plus market for public travel stocks. It brings the travel industry to you in a single number. Use it to better understand each sector of the travel industry and how they compare to broader financial performance.
Florida is still a formidable destination for vacation rentals, but that might be working against it. Oversaturation, irregular demand, high cost of living and the housing market are the vectors in play.
Airbnb prides itself on listening to consumer feedback for product improvements. As murmurs of a softening market get louder, Airbnb is back with upgrades.
When it comes to airline loyalty, if everyone is “elite” no one is. As Delta rebalances its loyalty program, customers need to remember it is a business in the service of shareholders. I’m surprised it has taken this long for programs to arrive at this revenue-driven conclusion.
America is not known for its fast or nice trains. Brightline wants to change that with its new train to Orlando.
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ChatGPT Plus is ahead of Google Bard on the timeline of tech releases, but Bard seems to be ahead with usability.
Dubai’s tourism bull run continues. Rates are at some of their highest levels, the city has more than 800 hotels, and close to 10 million travelers have flown in to bear witness. Neighbor Qatar, sitting on its supply of lush World Cup hotels, is probably feeling jealous.
Booking.com hasn’t announced a deal to launch a co-branded credit card in the U.S., but a?LinkedIn post?Tuesday by a relatively new employee and a?job opening?for “manager, co-branded credit card growth & strategy,” provided grist for speculation.
Few of these features seem to have been designed with travel front-of-mind, except for the corporate booking tool — that’s getting close to what travelers are asking for.
Travel Sector Performance
What am I looking at? Index levels for the five core travel sectors that make up the ST200.
How to read this chart: This helps us understand how each part of the travel industry is performing relative to one another.
Companies in this issue: Booking Holdings (NASDAQ: BKNG) , Dubai Department of Economy and Tourism , 微软 , 谷歌 , Brightline Trains , Airbnb