“The best way to have a good idea is to have a lot of ideas.”

Linus Pauling, two-time Nobel Prize winner

Today I read a summary of the book 21 Days To A Big Idea! by Bryan Mattimore. I learned a lot of great techniques for generating a lot of ideas, so that eventually you can find the best idea.

Here is an idea and exercise for you to consider this week:

Idea: Questioning Assumptions

The Questioning Assumptions technique is about uncovering possibilities for new ideas by questioning the assumptions we make about anything and everything in the world around us. So for example, if we question the assumption that a chair has four legs, we might come up with the idea for a “no-legged” or beanbag chair.

Exercise: Excavate Your Assumptions

Pick an arena of interest and try to list at least fifteen assumptions about it. Then create three ideas for a new product or service inspired by questioning these assumptions.

If you want more, you can read a summary of this book here today (you'll need to create a free account first): https://readitfor.me/32124