The best way to be grateful ——A dialogue with Hou Juncheng, Chairman of Proya Cosmetics

How to use industry to serve the country to show the feelings of the country?

This body is like a tidal wave, once passed, a thousand waves.

From the children who walked out of the mountains in Yueqing, Zhejiang, to the small wholesalers in Yiwu, and then to the founder of Proya, Hou Juncheng insisted on one thing.

Hou Juncheng believes that on the road of innovation, the most important thing for entrepreneurship is the sense of mission. "Mission leads us forward, and 'little dreams' can also change the little things around us, and even change our entire world."

Today, entrepreneurs are living in a magnificent and great era. Only by recognizing the trend of the times can they be clear-sighted and make great achievements. In Hou Juncheng's view, "people do not have a big future without a big pattern." He has always buried a "small dream" of "national spirit" in his heart: to make China's beauty industry stand at the C position on the world stage. , share the good.

To create "Oriental Glass" - a Chinese beauty town, let him transform from a former cosmetics company boss into a "shop boy" who is running around everywhere.

Hou Juncheng mentioned that once, in order to meet with clients, he and his colleagues departed from Shanghai Pudong Airport to France in the early morning, arrived at 6 or 7 in the morning, and then flew from France to Casebrica in Morocco at 10 o'clock. At 12:00 noon, I immediately took a car to inspect related companies, and it took 7 hours to drive back and forth. When I returned to France, it was three or four in the morning the next day.

In the process of attracting investment from the end of 2015 to 2017, when the beauty town project was brewing and gradually implemented, there are still many seamless "jet lag" itineraries like Hou Juncheng. He has shuttled between France, Italy, Spain, Morocco, South Korea and other places. He can go to France and South Korea five or six times a year.

As he has always understood, to engage in a beautiful career, the pursuit is not only external, but also internal, such as sharing, gratitude, tolerance and a series of beautiful corporate qualities. Propaganda, creation and dissemination of this kind of internal and external beauty cannot be achieved only by a local cosmetics company. Every company and the entire industry need to join in to show the world market the excellent collective image of Chinese cosmetics companies.

Discover beauty, experience beauty, create beauty, and spread beauty, making the beauty town a benchmark base for first-class companies in the global cosmetics industry chain. During the "14th Five-Year Plan" period, the core carrying area of the cosmetics industry in Zhejiang Province and the demonstration base for cosmetics innovation supervision and high-quality development in Zhejiang Province, China Beauty Town, Guangzhou Baiyun Meiwan and Shanghai Oriental Beauty Valley form a "three pillars" of cosmetics industry. trend.

Hou Juncheng is not only an entrepreneur of the previous generation, but also has the "four thousand spirit" of traditional Zhejiang businessmen; he is also a new-generation entrepreneur. He focuses more on productive innovation and has a higher pursuit, from wealth-driven to value creation, It is making its own contribution to the development of commercial civilization and the well-being of consumers in the world.

How can entrepreneurs help common prosperity?

High-quality development and construction of a demonstration zone for common prosperity is the common expectation of the people.

Rich first and common wealth have never been separated. "Development is the last word. I believe that the realization of common prosperity is a dynamic process. To achieve common prosperity, we need to continue to make the cake bigger in the pursuit of high-quality development, and on this basis, divide the cake well, achieve fairness, Share the good. In the first year of the '14th Five-Year Plan', the state entrusted Zhejiang with the important task of high-quality development and construction of a demonstration zone for common prosperity. As a native of Zhejiang who grew up with reform and opening up, I feel that responsibility is on my shoulders. " Hou Juncheng said.

In fact, looking back at Proya's entrepreneurial path, it is the road to continue to grow toward the goal of common prosperity and to divide the "cake" of high-quality development.

At the beginning of the establishment of Proya, he led a group of relatives and friends from his hometown out of the mountains and worked hard to start a business together. With 10 years of hard work, everyone became rich together, and the brand "Proya" became a household name. Over the past few years, he has been willing to be a "shop boy" for the industry. By building a brand-new, world-class Chinese cosmetics industry cluster - Beauty Town, he has driven the high-quality development of the cosmetics industry with technological innovation and win-win cooperation. achieve common progress. Today, Beauty Town has brought Chinese cosmetics to the world stage, and has also gained recognition and respect from the world.

Proya's team is getting stronger and stronger, the road to getting rich is getting wider and wider, and the fruits of development are getting bigger and bigger. How to get rich first to help get rich later? This is the question Hou Juncheng has been thinking about.

From assisting the construction of "Proya Hope Primary School" in Pingliang, Gansu, to building the "Proya Beautiful Art Classroom" in Ya'an, Sichuan, Hou Juncheng has always believed that only by allowing children in underdeveloped areas to receive a good education can they open up a broad space for common prosperity . In 2021, at the "Sharing Love" Charity Auction Dinner (Shenzhen), Hou Juncheng, on behalf of Proya, donated 1.4 million yuan to literacy education services in 2 primary schools, and cooperated with the "Love in the Frontier" public welfare project to help Yunnan The construction of "Guomen School" contributes its own strength. "We need such an excellent platform to reach cooperation and promote Proya's public welfare undertakings to take root. I hope that in the coming days, Proya can deeply participate in the construction and development of the donated school and contribute to the characteristic development of the school." Hou Jun said.

"Thinking of others is better than seeking for oneself, suppressing one's own selfishness and doing benevolence to others. The perfection of human nature is constituted by this." Adam Smith's words are still memorable today.

"As the first batch of private entrepreneurs who benefited from the reform and opening up, we must always be grateful to the party and the society. If the country is prosperous, the industry will prosper; if the industry is prosperous, the enterprise will prosper. It is this great era that has made Today's Proya." Hou Juncheng said, "Gratitude is Proya's entrepreneurial spirit, but also my personal belief. To achieve common prosperity, we must achieve material prosperity and spiritual prosperity. In our limited life, we must do more to help others and be happy. own business, realize self-worth, and create social value.”

How to make good use of Chinese wisdom to communicate with the world?

How can Chinese companies create their own era in the world?

Hou Juncheng said that there are these genes in China's ancient and splendid culture, because we advocate a great harmony in the world, and we also advocate "reaching and benefiting the world". These genes are the traditional humanistic thoughts of the Chinese nation. Entrepreneurs should not be refined egoists, but people who are good at creating wealth and repaying society with the wealth created.

In September 2013, Hou Juncheng led Proya to donate the first batch of 3 million yuan of public welfare funds to UN Women, which opened the curtain of the cooperation between the two parties to launch the "Broader Seas, Women's Employment Equality Program". Later, at the UN Women's Global Summit Forum, Hou Juncheng and CEOs of 10 world-renowned companies including Fuxiang in the United States, Intelli in Italy, and Mansun in Germany signed the "Principles of Empowering Women" with UN Women, and successively invested in Tens of millions of public welfare funds have been launched to carry out women's public welfare projects such as "Broad Seas and Sky Women's Employment Equality Plan" and "Beautiful Life".

In the commercial track, Hou Juncheng uses Chinese wisdom to communicate with the world. In the public welfare world, he has built a bridge of friendship between China and the world.

With the sudden outbreak of the new crown pneumonia in 2020, Proya set up a charity fund of 15 million yuan at the first time to actively fight the epidemic. When the outbreak of the epidemic occurred in many places in Europe, Hou Juncheng actively responded to the request of the Secretary General of the French LVMH Group for help, and successively donated 200,000 masks and other anti-epidemic masks to the United Kingdom, South Korea, Spain and other countries. The epidemic materials have won high praise from international friends. In September 2020, the French Val de Reuil City Council held an award ceremony at the City Hall. Mr. Jiamei, the mayor, specially awarded Hou Juncheng the Medal of Honor, winning the precious Medal of Honor from foreign governments for Chinese private entrepreneurs.

Song Zhiping, president of the China Enterprise Reform and Development Research Association, read the book "The Character of the City" written by the former mayor of New York, Bloomberg, and wrote an article called "The Character of the Enterprise", proposing to be a person with character enterprise. An enterprise with character must firstly protect the environment; secondly, it must grow together with its employees to benefit employees; thirdly, they must do more public welfare undertakings, caring for and helping groups in need; fourthly, they must be global citizens.

This is also an inevitable requirement for the development of global economic integration. Citizens of the world—another identity of Chinese entrepreneurs, means that enterprises must not only create economic value, but also have a community with a shared future for mankind and assume extensive civic responsibilities.

In February 2020, in the 4th "Global Outstanding Chinese, Chinese Light" jointly organized by the American Chinese Cultural Center, the American-Chinese People's Friendship Association and other units, Hou Juncheng was awarded by American friends for his courageous social responsibility. "Global Outstanding Chinese Certificate" honor.

Financial writer Qin Shuo mentioned in a speech that great Chinese companies in the future must have technological pursuits, scientific beliefs, cultural beauty, and be global citizens. Hou Juncheng took it seriously. Nowadays, public welfare and charity have already become an attitude, a habit, and a way of life of Hou Juncheng, and it also leads Proya on the road of gratitude.