The Best Way to Get Clients (And 4 reasons why you aren’t doing it!)

In a recent coaching session; my client told me: "Shahab! Business is so unpredictable! Last month, I signed up a lot of new clients, but this month, business is down; nobody is pulling the trigger!" I inquired about what he had done in terms of prospecting during the past three months. He then gave me a blank stare. It quickly became evident that he had done a lot of prospecting three to four months back which had resulted in him getting a lot of new leads and he had a rich last month but he had stopped prospecting as an excuse to serve those leads and clients, and that was why his pipeline was dry now.

I then shared with him the concept of "The 30 day rule in prospecting". This is a concept that I first learned from Jeb Blount, the author of the book "Fanatical Prospecting". In that book, Jeb says that any prospecting that you do in B to B, and high-ticket B to C sales reveals its results in the next three months. So even if you have a full pipeline right now; you have a lot of leads and clients to serve at this moment; you should NEVER stop prospecting because the results will come in three months later.

Read and watch more here: https://www.northstarsuccess.com/blog/the-best-way-to-get-clients-and-4-reasons-why-you-aren-t-doing-it