Best way to generate quality traffic to a new website.

It’s exciting to start your website. You can spend thousands to create it, but having a great website doesn’t mean it will naturally get traffic. Google takes into account many factors to determine rankings including age of the website and it can take time for Google to naturally crawl and rank your site. If you’re a new site that needs quality traffic now, then you’ll want to focus on either an AdWords campaign or content marketing, depending on your site makeup.

E-Commerce Probably Needs AdWords

E-Commerce sites that focus more on a large number of products than informative content and articles would benefit from an AdWords campaign. Unlike SEO, AdWords ads can create traffic immediately. The more money you spend and the better your keyword choices, the more qualified traffic will make it to your site. You can choose from search ads, product listing ads, display ads, mobile ads and video ads. Make sure your links take potential customers to a great looking landing page. With AdWords, you’re traffic will skyrocket and you can lower your campaign spend once the SEO juice kicks in.

Content Marketing for Informational Sites

If you’re site has a lot of well-crafted content such as blogs, articles, etc. that is interesting, informative and entertaining, then content marketing is a good choice. Traditional methods such as sharing on Facebook, etc. works if you already have a good base of followers, but paid promotion through media distribution is a faster route to traffic. This is when companies are able to place your content on high traffic sites such as news sites, etc. People click on the article and are taken back to your site. Content is a great way for fast traffic as well and long term traffic as well.