The Best Voice at the Best Time – EN Plus Interviewed by Techmedia 36Kr on Promotion in Japanese

EN?Plus' global business continues to grow in the post-pandemic era, with coverage in over 40 countries and regions worldwide. Japan has been identified as a new key market.

As the leader of China's EVSE?export business, the company's recent expansion?in Japan has attracted the attention of Chinese techmedia 36Kr. Recently, the Japanese version of the media conducted an exclusive interview with EN?Plus, conveying positive signals?from?Chinese EVSE?companies?to the Japanese market.

Ms. Cao Li, the?head?of publich relations, received the?interview on behalf of the company and provided a detailed introduction to the company's development history and plans in Japan.

New Launched?Portable DC Chargers Becomes?the?Trend

Firstly, Ms. Cao introduced the latest products. Since the beginning of 2023, EN?Plus has successively launched 2kW, 7kW, and 20kW DC charging stations. The models of?7kW and above are small DC products for commercial use, suitable for various network communication configurations. The 2kW model?is a portable device that can convert household 220V AC power into the DC power required for electric vehicle charging,?which can be easily realized anywhere with?a regular socket. These products are compact, lightweight, and have the characteristics of IP67 dustproof?and?waterproof, and low noise.

Currently, the installation environment of charging stations is relatively good in Shanghai, Shenzhen, Beijing, and other?big cities with high EV popularity?in China. However, in local towns and?rural areas, insufficient charging infrastructure has led many potential consumers to hesitate to purchase EVs. The low-power DC charging?products of EN Plus will help promote the popularization of EV in rural areas while also providing solutions for urban EV owners to drive with peace of mind in rural areas. Ms. Cao explained, "Due to adopting OBC removal solutions in many EV models, we have also launched new products accordingly.”

Reasons for gaining recognition in overseas markets

EN Plus provides a comprehensive product portfolio from charging devices suitable for large charging stations to small portable charging products, which has won recognition in overseas markets. Ms. Cao mentioned that the company's sales of home charging devices in countries such as Germany and the UK are good. In addition, due to the government's policy of promoting EV popularization and installing EV charging stations in public facilities, the sales of high-power charging stations are also increasing.

However, overseas markets such as Europe need more understanding of the strength of Chinese companies like EN+. So, how did they win trust? Firstly, EN?Plus has passed the international certification of the automotive industry quality management system (IATF 16949), as well as the network security standards for civilian IoT devices (ETSI EN 303645) and EU Personal Data and Privacy Protection Regulations (GDPR), which are required for market entry in multiple countries to ensure product quality.

Ms. Cao talked about the key points of EN Plus overseas expansion: “We entered the European market in 2016. In Europe, people not only focus on price advantages, but also pay great attention to user experience, namely product performance and evaluation of various services. Therefore, we conducted detailed market research before entering the European and other national markets, including understanding the country's consumption habits, laws and regulations, market rules, and cybersecurity.”

Ms. Cao further explained, "Once we understand the market and policy needs of the target country, we will customize and localize products according to the needs, and provide services accordingly." Since 2016, EN Plus has accumulated experience and professional knowledge in overseas market expansion, which is also one of the company's strengths.

?Ms. Cao said, “By accumulating experience in various markets and conducting continuous market research, we can predict trends and take timely action to release advanced products that are leading the market in response to the latest demand in various markets. That is to say, when a country promotes a new EV policy or new demand arises, we will expand the market at the best time by attracting as many customers as possible to purchase and experience our products, making them feel their purchases are worthy.”

Now is the best time to enter the Japanese market

EN Plus is expanding the market under the guidance of global government policies. The Japanese market is believed to be a good opportunity for deeper development. The company predicts that the Japanese EV market will experience rapid growth soon. Ms. Cao said, "The Japanese government's policies on EV are changing positively, and Japanese automakers are also taking action. Of course, in the global trend of EV and emission reduction, EV popularity is unavoidable in Japan, and promotion is only a matter of time." EN Plus hopes to lead in the Japanese charging market and become a leader.

Regarding the progress in the Japanese market, Ms. Cao said, "We are currently in communication with some local partners in Japan and plan to pass the local relevant certifications to launch products in the Japanese market. Once the certifications are obtained, we can start selling." However, the company plans not to sell directly but to expand business by establishing agents and partners in Japan. “Although I cannot disclose too many details yet, we plan to launch a charging device by the end of the year. We look forward to our product meeting the demand in the Japanese market, both in terms of quality and cost-effectiveness.”