Best Types of Content to Regain Lost Traffic (Victims of Google’s Latest Crackdown Should Read This)

It's 2024, the year of elections and a time for revolution.

Content marketers and SEOs are facing a revolution of their own as search engines tighten their grip on user experience. If you guessed Google's recent core update has something to do with this, congratulations! You read my mind.

Remember, websites in 2023 were all about traffic.

The ability to drive a target audience to a specific website drove marketers and businesses struggled to extreme lengths; that is, until automation brought up a quick solution. Now, that quick solution has led to quick downfalls because AI has been used to game search results. Websites that violated Google's spam policies are paying dearly.

Driving Higher Website Traffic in 2024

When it comes to boosting web traffic, really, it all points back to the same old factors:

• Your content calendar must be in top shape.
• Your website must provide value and a good user experience.
• You must publish relevant, trustworthy content on a regular basis.
• And so on.

Still, technically, your position on search engine results pages is out of your control since only search engine algorithms reserve the right to determine where you belong on their search results.

Any attempts to manipulate your website’s position on the SERPS (ranking) counts as spamming.?

Instead, you want to increase your chances of higher rankings by following the right SEO practices and using these types of content to your advantage:

1. Blog Content

Blogging can single-handedly send surges of traffic to your website. It is one of the most effective ways to grow an audience, and fast.

The numbers don't lie:

• Blogging is a top priority for more than half of marketers (53%).
• Companies that blog regularly have 55% more website visitors.
• Websites with 24 blog posts can receive 30% more traffic.
• Those with over 50 blog posts can receive 77% more visitors.

When asked about the most effective type of content for attracting website traffic 40% of the respondents said that it was written content for them.

[Sources: HubSpot , OptinMonster , HubSpot , Search Engine Journal ]

Blog content also forms the basis for other SEO-related activities. With more blog posts, you have more content to host more keywords on your website and let search engines know what your website is all about.

Blogs also attract more backlinks, a very important factor for demonstrating trust and credibility in Google’s eyes. Good content offers value in the quality of information it brings to the reader.?

And speaking of value, creating content that benefits the reader is your number one priority. In their own words,

Google’s automated ranking systems are designed to present helpful, reliable information that’s primarily created to benefit people, not to gain search engine rankings, in the top Search results.

You could always hire a content writer that’s dedicated to your cause. A professional content writer can create the content for you, taking into account every little detail required to get your website in good standing with the search engine cohort.

2. Video Content

34% of respondents in a Search Engine Journal poll cited video content as the most effective type of content in driving traffic to their websites.

[Source: Search Engine Journal ]

Lately, video content has become a rather too important source of web traffic to ignore.?

Still not buying it? Perhaps these numbers will change your mind:

• 82% of global internet traffic comes from video.
• 86% of marketers believe that video has increased traffic to their website.
• Worldwide, online videos had an audience reach of 91.8%.
• 71% of B2B and 66% of B2C marketers use video marketing.
• People spend 23.1 hours on the YouTube mobile app every month.

[Source: Cisco , Wyzowl , Statista ,? Content Marketing Institute , Statista ]

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When it comes down to video marketing and website traffic, the level of success achieved depends on a mix of factors related to the creation and distribution of video content across existing digital marketing channels.

For starters, it helps to create and share videos that are relevant to your audience’s query. Explainer videos highlight a product or service quickly and efficiently, just enough to capture the viewer’s interest.?

Such videos thrive well in a high-traffic environment e.g. on social media feeds where they’re likely to get more people interested in the company’s products and services.

Tutorial videos, on the other hand, explain how to accomplish a particular task, usually with a product or service. These do well on YouTube, LinkedIn, company landing pages, and other moderate traffic environments.

3. User Generated Content

User generated content refers to content that you haven’t created internally, but rather, content that’s been made by users, die-hard fans (or bitter haters) of your product or service.

UGC is shared on social platforms for the most part, but can also be shared across forums, review sites, etc.

Here are some UGC stats that might interest you:

• 80% of consumers trust feedback from other customers.
• 82% of marketers see rise in user engagement when UGC is part of the site’s experience.

[Source: Sharespring ]

UGC involves active user participation in the comments section of your website, testimonials, social media challenges, posts, and more.?

Perhaps the reason why user generated content works so well in boosting website traffic is because of the buzz it creates around a product or service.?

When people share so much information around your product, they do the work for you – from adding relevant keywords, inserting useful links across various platforms, creating content, and publishing it on your behalf.

Conclusion

Unfortunately, the quest to increase traffic to your website is and will always be a never-ending cycle. On the bright side, there is so much to learn, and so much to look forward to with these new developments.