The Best tools & strategies of 2021 from TCF

The right tools can make your work soooo much easier — the difference between walking 20 miles, and driving them!

These are tools and strategies that our team uses?every single day, and we know produce the best results!

Some of them might have steep learning curves… some are more expensive than others…

But check them out, use the trials, and see how you can level up your productivity, marketing, and growth in no time!

Outreach

Mailshake

Automate your cold outreach! Send an unlimited number of emails, and track open and click rates. And unlike other email marketing solutions, you can build great personalized follow-up campaigns for your PR and sales.

Outreach Strategy

Start all PR activities 3-4 weeks prior to the launch date. And ask journalists to publish their articles on your launch day. Also let them know they are in your list of top-10 contacts, and will get exclusive information about your campaign.

Landing Pages for Press Releases

Create a landing page for your campaign’s press release instead of a PDF or Google Doc. Bring journalists to your page using targeted ads, and track their activity through Google Analytics.

ClickSend

Easily import contacts’ phone numbers and send bulk SMSs. Don’t have a US number? Don’t worry, you can buy one from them too — or even use a random number every time! Build automation, enjoy high deliverability, and design winning user flows.

Content Creation

Conversion.ai

Sick or writing content? Can’t come up with fresh ideas? I’ve spoken about Conversion.ai before, but it’s so worth mentioning again! This easy-to-use platform uses GPT3 to generate completely unique content. It’s uncanny how human it sounds!

Frase.io

Combine AI content creation and SEO research. Discover what’s popular on Google, Quora and Reddit, test questions for popularity, and easily create outlines for content, FAQs, articles, and landing pages, that are optimized for SEO.

Frase.io makes it super easy to come up with the questions your customers are asking.

SMM

TikTok Song Hack

Create a video that ranks for a song, without the song! Just upload your video on TikTok, add a popular song… and mute it! The video will be ranked for that specific popular song, even if it's muted.

Pinterest Keyword Research

Quickly find popular keywords on Pinterest. Just go to “Create Ads”, choose your interests and keywords, and Pinterest will spit out keywords and phrases you can use in your descriptions! Bonus hack: Choose keywords with a search volume under 1M to rank higher.

SubRedditStats

Wondering what’s trending on Reddit? This is a great place to find trending topics, from threads to replies and comments. You can even build comparison curves about several topics on the same diagram!

Mailbrew

Twitter taking up too much time — sifting through too many random thoughts to find the gems? Mailbrew emails you important tweets from people you choose, gathering the highlights of the day in one place.

Data & Automation

Google Sheet Macros

Formatting your spreadsheets has never been easier. Record any sequence of actions via Google Sheets Macros once, and run it as many times as you want later. This will save you tons of time and effort, removing all those repetitive activities.

UIPath

Find yourself doing repetitive tasks, copy-and-pasting between different platforms? UIPath let’s you visually build flows and robots that link different platforms together. Like Zapier, Selenium, and Python had a baby!

SimpleScraper

If UIPath is too expensive or hard, turn to this click-based web scraper and you’ll be up and running in no time! It is computer based but the paid version allows for automating from the cloud.

Similar Web

Analyze your competitors in a flash with this Chrome extension. This little tool helps you check where the traffic of your competitor is coming from, their biggest referring social channels, and much more.

Google Data Studio

If you're using Google's products such as Google Analytics, Google Search Console, Google sheets, etc. Google Data Studio is there to save you from switching between them. Just combine all your data sources in one single dashboard and save tons of time.

Ads

Facebook Custom Event Codes

Now iOS limits everyone to 8 events, you can instal specific event codes on each page or action to get even more accuracy. Your ad campaigns will be even more optimized as Facebook will get more accurate signals about your visitors’ actions!

ATC Goals in Google Analytics

Create multiple goals in Google Analytics to dissect your visitors’ interest by how far they got in the process. Add-to-cart (ATC) goals are a great metric that shows interest — warm leads you can add to your Google Ads Audiences to perform narrower retargeting.

Use Banned Words in FB Ads

Facebook is pretty good at automatically detecting thousands of banned words. During the pandemic, “mask” was one of them. Маsк wasn’t though… Just replace ? of your letters with similar Cyrillic ones, and advertise away!

Productivity

Eesel

This productivity-enhancing Chrome extension gathers all your work in one place. Search your previously opened tabs, Google Docs, and pretty much all online platforms you use. Think it. Search it. Find it.

Slack Connect

Too many Slack Workspaces? New clients need new workspaces? Bring all your communications into the Slack Workspace you want with Slack Connect, allowing you share specific channels with your partners’ workspaces.

Readwise

Find yourself highlighting things on your Kindle, but then never referring back to them? Readwise emails you a random selection of Kindle highlights every day. Great for spaced repetition, and long-term remembering!

Roam Research

The best tool out there for atomic notetaking. Dump all your ideas into small notes, connect them, and watch the web of your thoughts grow over time. An amazing tool to keep organized and store what’s on your mind.