Best tools for LinkedIn analytics

Here are some of the best tools for LinkedIn analytics to help you measure, track, and optimize your LinkedIn strategy:

1. LinkedIn’s Native Analytics (Free)

• Best For: Basic insights on company pages and posts.
• Features:View follower demographics (location, industry, seniority, etc.).Track impressions, clicks, and engagement rates for posts.Analyze page performance metrics like follower growth and visitor insights.
• Why Use It: Directly integrated with LinkedIn, offering a solid overview without third-party tools.

2. Shield

• Best For: Personal LinkedIn profiles and solopreneurs.
• Features:Track engagement metrics for personal posts (views, likes, comments).Visualize growth trends and performance over time.Export data for deeper analysis.
• Why Use It: Great for personal branding and creators focused on LinkedIn as their main platform.
• Pricing: Paid plans start around $8/month.

3. Hootsuite

• Best For: Managing multiple social platforms, including LinkedIn.
• Features:Schedule and analyze LinkedIn posts.View engagement metrics like likes, shares, and clicks.Generate custom reports across platforms for comparative analysis.
• Why Use It: Ideal for businesses managing LinkedIn along with other social media platforms.
• Pricing: Free for basic features; advanced analytics in paid plans starting at $99/month.

4. Sprout Social

• Best For: Advanced analytics and social media strategy for teams.
• Features:Detailed performance tracking for LinkedIn posts and pages.Audience insights for targeting.Competitor benchmarking.
• Why Use It: Comprehensive analytics and collaboration tools for teams.
• Pricing: Plans start at $249/month.

5. Agorapulse

• Best For: Small to medium businesses needing in-depth LinkedIn insights.
• Features:Tracks follower growth and engagement metrics.Custom reports for clients or internal use.Social inbox for managing LinkedIn messages and comments.
• Why Use It: Combines analytics with robust social media management.
• Pricing: Plans start at $79/month.

6. Buffer

• Best For: Small businesses and individuals seeking lightweight analytics.
• Features:Monitor post performance (impressions, clicks, likes, etc.).Track engagement trends over time.Export analytics reports.
• Why Use It: Simple and affordable option for tracking LinkedIn analytics.
• Pricing: Paid plans start at $6/month per social channel.

7. SocialBee

• Best For: Content scheduling with performance tracking.
• Features:Engagement metrics for scheduled LinkedIn posts.Integration with other platforms for cross-channel analysis.Automated post recycling with analytics.
• Why Use It: Budget-friendly solution for analytics and content scheduling.
• Pricing: Starts at $19/month.

8. Google Analytics (with LinkedIn Tracking)

• Best For: Website traffic tracking from LinkedIn campaigns.
• Features:Analyze referral traffic from LinkedIn to your website.Measure conversions and ROI from LinkedIn ads or posts.Custom UTM parameters for detailed tracking.
• Why Use It: Provides deeper insights into the impact of LinkedIn on website performance.
• Pricing: Free.

9. Quintly

• Best For: Customizable LinkedIn analytics for professionals.
• Features:Advanced KPI tracking for posts and pages.Benchmarking against competitors.Highly customizable dashboards and reports.
• Why Use It: Tailored for data-driven marketers looking for detailed insights.
• Pricing: Custom pricing based on features.

10. Brandwatch

• Best For: Enterprise-level social listening and LinkedIn analytics.
• Features:Tracks performance metrics and audience sentiment.Social listening for LinkedIn mentions and trends.Comprehensive reporting and competitor insights.
• Why Use It: Best suited for larger organizations with a focus on sentiment analysis.
• Pricing: Custom pricing.

11. LinkedIn Ads Manager

• Best For: Paid campaign analytics.
• Features:Detailed insights into ad performance (clicks, impressions, CTR, etc.).Conversion tracking and audience segmentation.A/B testing for ads.
• Why Use It: Essential for tracking and optimizing LinkedIn ad campaigns.

Choosing the Right Tool:

• Individuals or Small Teams: Start with LinkedIn Analytics, Shield, or Buffer.
• Businesses or Marketing Teams: Use Hootsuite, Sprout Social, or Agorapulse.
• Enterprises or Advanced Users: Explore Brandwatch or Quintly for deeper insights.

Would you like help setting up or using any of these tools? write to [email protected]