Best Tips To Find The Best Candidates On LinkedIn.

LinkedIn is the world's largest digital platform for professional networking and has eased the task for jobseeker and recruiters. One can find the right job or internship, connect and strengthen professional relationships, and learn the skills required to advance in the career, all from one easy-to-use platform.

Though the primary purpose of LinkedIn is still recruitment, it has prospered tremendously as a platform for much more. People use LinkedIn to organize offline events, keep in touch with previous colleagues, join groups, share intellectual content, and repeatedly publicize their professional achievements, photos, and videos. You can always find something interesting happening on your LinkedIn newsfeed each day.

Since LinkedIn holds the most prominent talent database, let's talk about innovative ways to find the best ones for your business.

Update your personal and company LinkedIn profile:?

An updated professional profile influences the perception of your company. Maintaining the social status of your organization and yourself on such a popular platform is crucial while seeking new hires. This can help you create a remarkable employer brand and benefit when a job opportunity arises.

Note: An Updated LinkedIn profile benefits you in multiple ways, but we focus primarily on recruitment in this blog.

Ensure that you are communicating significant updates in your organization and portray an image of your company culture, values, and CSRs that you think potential candidates would want to know before applying to an organization.

Now let's talk about your profile. The next thing a potential candidate would seek is the recruiter. Ensure that your profile is appropriately updated and looks authentic Add relevant work history and fill all the other fields. Also, don't go overboard with profile pictures. Make sure the images you display are professional.

Enhance your marketing game:?

Ours is the era of exposure. The more you utilize the marketing strategies, the less likely you will struggle to attract potential talents and consumers.

Your company page is a great platform where you can share information about your products and services. You can also utilize it as a great way to share content around your corporate understanding. This could attract the candidates and open room for interaction with other like-minded professionals.?

LinkedIn Career Pages (paid feature) is yet another way to showcase more information about the benefits of working in your organization. This section can even include minute details about employees' testimonials and departments highlights or show what it is like to be an employee in your organization.

Make influential connections and maintain them:

LinkedIn unfurls the scope to discover like-minded people and make alliances arising from your previous workplaces, same city, school, fields, industry, etc. Still, your goal isn't just creating a link; honest nurturing is equally essential. Share helpful information and posts about their field, engage on their profile, and show interest in their company content. While you aim to create connections, ensure your professional ethics and other person's boundaries are obeyed. You would not want to be seen as a forced connect. As discussed earlier in the blog, one of the great ways to start connecting is by posting content that invites the engagement and opinions of various readers. These connections are a great way to broaden your passive candidate's network and seek referrals.

Don't exploit the InMail:

InMail is a great way to message job seekers and other professionals even if you aren't connected. But it is one of the most misused features of LinkedIn. There is a reported hike of complaints from job seekers and other LinkedIn users about unsolicited InMail messages.?

We would highlight the LinkedIn Recruiter InMail Policy that states; Not to use InMail for marketing campaigns or event invitations and not distribute unwanted or untargeted mass InMail messages.

Also, we would suggest using this platform to connect with people and not annoy them. Irrespective of how soon you want to fill a job, it is never a good idea to spam.

Create and engage in LinkedIn groups:

LinkedIn groups, like Facebook groups, are a great way to interact with people of the same industry or services. You can either create your group and attract the right people to be a member or join an appropriate diligent group. Once your group is active, or you are a group member, you can initiate conversation, post job opportunities, interact, share interesting posts of the corporate updates, etc. While you share about yourself or learn about others, their interest, and experience, you can find potential or passive candidates.

Quick tips:?Joining groups is beneficial to meeting the right people and attracting potential candidates to your organization. Still, you cannot repeatedly spam or bug the group members with your job posts. Remember, professionalism is the key. The better professional you are, the more likely you will attract star talents.

Create job posts and optimize keywords:

Creating a job post is free, but you can still consider boosting according to your budget. Whereas if you have worked enough on the criteria mentioned earlier, you might save the cost of upgrading. The paid option is the best way using which small or fresh recruiters can attract or find suitable candidates.?

Quick tips: Irrespective of how well your LinkedIn status is, you must never neglect the importance of an impressive job description. To attract the most potential candidates, ensure that your job description is brief yet creative. Use professional vocabulary, stand out in embracing your company culture, and include the perks and benefits you provide to your employees.

Also, if you are often hiring, you can consider enrolling in a paid LinkedIn program called Recruiter. This is a systematic platform where you can get multiple recruitment features. These features include the convenient messaging option or receiving candidate references as per your preference criteria.

Now let's understand how job descriptions and keywords optimization goes hand in hand. The 55 million companies listed on this platform and 14 million job openings highlight the fact that 87% of recruiters (newbies and seasoned) regularly use LinkedIn. These statistics quote how important it is to stand out and how fierce of competition you face.?

Ensure your job description includes a unique title and focus on keyword optimization to reach the right audience. You can consider referring to the jobs directory for assistance and use pertinent keywords that best describe your needs.

Quick tips: In case of more confusion, seek job posting from top companies in your field; you might discover helpful keywords and hashtags.

Try paid advertisements:

Paid promotions are a?sure way of appearing in front of your target audience. There are multiple ways you can utilize paid advertising to your advantage. You can either add a promotion to any existing job post or choose other options like pay for InMail.?

Quick tips: This tip continues the former, which focuses on maintaining an adequate social status. If you have an unsatisfactory company or recruiter profile, no paid promotion will benefit you.?

You may also want to reconsider the budget and try other platforms rather than digging deep into just one. This judgment would be easy to make if you paid attention to the success rate or the sourcing results for your company in the past.

Enable an option to apply via LinkedIn:

There are numerous reports and studies around how candidates lose interest in organizations with tiring or confusing selection procedures. Additionally, it is always better to opt for quick and effective alternatives.?

Rather than forcing candidates to re-enter the already mentioned information of their profile, it’s wise to choose the apply via the LinkedIn feature and save time and unnecessary efforts.

Let things work:

Recruiting isn't a one-day task; it takes a considerable amount of time while you eye at engaging the best talents of the labor market. Making informed recruiting decisions is very important because your workforce is the central aspect of your company's growth.?

While you do your bit of attracting the candidates, you must be patient with the outcome. It is often noticed that recruiters who force filling the job position spend less time spamming the users and creating a poor corporate image.

Quick tips: We understand the haste to hire candidates, but sourcing isn't the best stage.?

Instead, you can save a substantial chunk of your hiring time at the screening level using Jobma. Jobma is the most efficient and cost-effective way to screen and hire. You can use their one-way interview platform and screen all the applicants in the least possible time. Furthermore, you can live video interview the shortlisted candidates without additional cost.

?Wrapping it up:

When you use LinkedIn, always remember that it’s a social recruitment platform, and being present and following the connecting etiquettes would benefit you big time. It would be best if you considered remembering the above-mentioned tricks and tips the next time you search for star candidates for your organization. If you wish to read more interesting content around hiring and other human resource aspects, you can check the blog corner at Jobma.