The BEST Time To Send Sales Emails

Sales emails are an effective way to reach out to potential customers and generate leads. However, the success of a sales email campaign is HEAVILY dependent on timing.

Sending an email at the wrong time can lead to low open and response rates, ultimately resulting in a waste of time and resources.

So, what is the best time to send sales emails? Let's find out.

1 - Avoid Mondays and Fridays

The beginning and end of the workweek are usually the busiest for most people. On Mondays, people are often overwhelmed with catching up on work after the weekend, and on Fridays, they are usually trying to wrap up their work for the week. Therefore, it's best to avoid sending sales emails on these days as they are less likely to be read or responded to.

2 - Mid-week is optimal

According to studies, the best days to send sales emails are Tuesday, Wednesday, and Thursday. These days tend to have the highest open and response rates as people are in the middle of their workweek and have already settled into their routine. Furthermore, emails sent on these days are less likely to get lost in the weekend backlog or Monday's new influx of emails.

3 - Time of day matters

The time of day you send your sales emails can also affect their success. Studies have shown that the best time to send sales emails is between 10 am and 12 pm, followed by 2 pm to 4 pm. This is because most people tend to check their emails in the morning and again in the afternoon after completing their work for the day.

4 - Consider your audience

While the above guidelines are a good starting point, it's important to remember that your audience may have different schedules and preferences. For example, if you are targeting a specific industry, you may need to adjust your sending time to accommodate their work hours. Additionally, if you are targeting different time zones, you may need to send your emails at different times to ensure they arrive during working hours.

In conclusion, the best time to send sales emails is mid-week, between 10 am and 12 pm or 2 pm and 4 pm.

However, it's important to consider your audience and adjust your sending time accordingly. By doing so, you can increase your open and response rates, ultimately leading to a more successful sales email campaign.

Now that you've got some top times, let's share some top tips for writing them!

Here are 10 tips for sending effective sales emails:

1. Know your audience: Before you start drafting your email, make sure you understand who you're targeting and what their pain points are. This will help you tailor your message to their specific needs.
2. Write a catchy subject line: The subject line is the first thing your recipient sees, so make sure it grabs their attention and entices them to open your email.
3. Keep it brief: People are busy, and no one wants to read a long, drawn-out email. Keep your message concise and to the point.
4. Use a conversational tone: Your email should read like a conversation, not a sales pitch. Use language that's natural and easy to understand.
5. Personalize your message: Whenever possible, include personal details that show you've done your research and understand the recipient's needs.
6. Highlight the benefits: Instead of just listing features, focus on how your product or service can solve the recipient's problem and improve their life.
7. Provide social proof: Include customer testimonials or case studies to back up your claims and build credibility.
8. Call to action: Make it clear what you want the recipient to do next, whether that's scheduling a call or signing up for a free trial.
9. Follow up: If you don't get a response to your initial email, don't give up. Send a follow-up message a few days later to keep the conversation going.
10. Test and optimize: Experiment with different subject lines, messaging, and calls to action to see what works best. Use analytics to track your results and refine your approach over time.

We hope you've enjoyed this newsletter!

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If you're potentially interested in trying?Pipedrive?out, we have a few extra resources that might help:

VIDEO -?The?5 best features of Pipedrive CRM

ATICLE -?10 reasons salespeople LOVE Pipedrive CRM

VIDEO -?Import prospect details instantly from LinkedIn using Pipedrive

ARTICLE -?Why salespeople are switching from their current CRM to Pipedrive CRM