The Best Time To Send An Email: Factors to Consider in 2023
Net Atlantic, Inc.
Email Marketing, Email Campaign Sending, Email Marketing Software
Introduction
As subjective as this topic may be, there is research to support the idea that certain times and days are best for deploying your messages to your audience. Engagement, conversion, and sales can increased based on the timing of your messages.
"You don't have to create the most interesting thing ever, just the most
interesting thing at the moment." - Jordie Van Rijn
Everyone wants to send their email at favorable times.
One reason this is important is so more readers give their attention to your email. If you have someone's attention, they are more likely to read that email. Another is so that the email stats increase, like open rates and click-through rates.
Both of these reasons create snowball effects in which your website can receive more views, you receive more leads or subscribers, and your web site receives more traffic.
Best Day to Send Email Marketing
What is the best day of the week? Multiple sources say that Tuesday, Wednesday, and Thursday are the best days to send. This eliminates weekends where most people are not working or checking their email. Mondays are not the best day either because readers are still focused on the weekend.
Tuesday through Thursday is when readers are most attentive.
领英推荐
Best Time to Send Email Marketing
In general, studies have shown that sending at 6:00 AM, 10:00 AM, 2:00 PM, and 8:00 PM will generate the best results. Truthfully, deciding what time to send your email depends on who your audience is.
Here are some examples of different audiences and their email habits:
We suggest you test to your audience at different times to pinpoint exactly when they are opening, clicking, and converting.
Conclusion
Sadly, there is not a perfect day or specific time to distribute your content. Important factors include the nature of your content, and the demographics of your target audience. Knowing this, you can effectively use these guidelines to get the maximum impact from your efforts.
Check out our article on the most common Email marketing mistakes
Such a great read, and yes, I agree! Though there are optimal times, it's still best to follow your audience's preferences rather than following "best times" we often hear. Taking time to know their time zone helps too! Sharing a blog that's related to what you just shared, Net Atlantic, Inc.! ?? https://www.dhirubhai.net/pulse/effective-email-marketing-hack-how-know-timezone-recipients