The Best Time To Send An Email: Factors to Consider in 2023

Introduction

As subjective as this topic may be, there is research to support the idea that certain times and days are best for deploying your messages to your audience. Engagement, conversion, and sales can increased based on the timing of your messages.

"You don't have to create the most interesting thing ever, just the most 
interesting thing at the moment." - Jordie Van Rijn        

Everyone wants to send their email at favorable times.

One reason this is important is so more readers give their attention to your email. If you have someone's attention, they are more likely to read that email. Another is so that the email stats increase, like open rates and click-through rates.

Both of these reasons create snowball effects in which your website can receive more views, you receive more leads or subscribers, and your web site receives more traffic.

Best Day to Send Email Marketing

What is the best day of the week? Multiple sources say that Tuesday, Wednesday, and Thursday are the best days to send. This eliminates weekends where most people are not working or checking their email. Mondays are not the best day either because readers are still focused on the weekend.

Tuesday through Thursday is when readers are most attentive.

Best Time to Send Email Marketing

In general, studies have shown that sending at 6:00 AM, 10:00 AM, 2:00 PM, and 8:00 PM will generate the best results. Truthfully, deciding what time to send your email depends on who your audience is.

Here are some examples of different audiences and their email habits:

1. 5:00 AM - 7:00 AM: Baby Boomers. Baby Boomers, who actually enjoy reading emails and think it is the most personalized form of marketing communication, read their emails right when they wake up. They equate it to reading the newspaper.
2. 7:00 AM - 10:00 AM: White Collar Workers. Ask anyone with an office job: they do not like email, but, if you are going to send to them, send in the morning. This is when they are most alert during their day. They are drinking their coffee, catching up on their email, and taking it easy before starting off their stressful day.
3. 8:00 PM - Midnight: College Students. If you are targeting this demographic, it is best to send to them at night. This is when college students are paying attention. Emails sent from 8:00 PM to midnight have shown higher click and open rates for this demographic. We assume this is because students spend time on their phones and computers late at night, finishing their procrastinated assignments due at midnight.

We suggest you test to your audience at different times to pinpoint exactly when they are opening, clicking, and converting.

Conclusion

Sadly, there is not a perfect day or specific time to distribute your content. Important factors include the nature of your content, and the demographics of your target audience. Knowing this, you can effectively use these guidelines to get the maximum impact from your efforts.

Check out our article on the most common Email marketing mistakes