The Best Time To Post On Social Media
This is one of the most frequently required insights when any marketer is building a social media strategy.Marketers rightly stress the importance of great content and outstanding design to attract eyeballs on social media. While these two elements are the pillars of any social marketing strategy, they are not sufficient to maximise results.A small adjustment to your post timing as part of your social media management can generate significant returns in terms of traffic and engagement without incurring additional expense, but it can take considerable initial effort and constant review if you are trying to understand the analytics yourself.Want to skip the time it takes to research what your ideal time is?If the demands on your time make not only researching but continuing to stay on top of the analytics across your social media channels next to impossible, then why not utilise Warbble’s proprietary analytics tool? Our ground-breaking innovation will tell you what day and what time to post, for your company specifically, to gain optimum exposure and engagement. It couldn’t be simpler than that.How big of an improvement could you really see?
The success of any social media presence or campaign significantly depends on its reach. Each social media channel performs differently and so needs to be inspected on an individual basis.
Factors affecting your engagement rates include:
- Your target audience
- Whether you are a B2B or B2C business
- The region you are targeting
- Potential timezone differences
- Your objectives (page likes, post likes and/or shares)
In general, avoid before 8 am and after 8 pm.Higher engagement periods on Facebook typically happen on Thursdays and Fridays, with Fridays seeing 17% of all likes, 15% of comments and 15% of shares according to Forbes research. Unsurprising since we feel the most social on Fridays!Monday to Wednesday sees the lowest engagement rates with engagement falling over 3.5% on Wednesdays, says Neil Patel of Quicksprout.Recommendations for the best time to post are:Wednesday: 3 p.m – 4 p.m.Thursday and Friday: 1 p.m. – 3 p.m.Saturday and Sunday: 12 p.m – 1 p.m.
Organic reach of Facebook is down to 6% and, according to Facebook, it is continuing to decline. The two main reasons cited are the sheer volume of content and their Edgerank algorithm, which has become more discerning about the quality of content that brings true value to their users. This puts significantly more pressure on content producers to come forward with valuable content that is published at exactly the right times, and that is far from the keyword-stuffed tedium of bygone days. This is even more important if you are using PPC advertising on Facebook as you want to see a clear return on that investment. If you have concerns that your content is not quite fit for purpose you can take advantage of Warbble’s White-label Service, specifically designed for you to produce stellar content that will get noticed.
The optimal times to tweet are 12 p.m. – 3 p.m., with another peak at 5 p.m. according to the folks at CoSchedule. Monday to Friday is best and Wednesday is generally agreed to be the best day of the week. Of course, some niches might have more active audiences on the weekend, and if you are a B2C business you’ll definitely want to be tweeting on the weekend. In general, the best times are:
Wednesday at noon and 5 p.m – 6 p.m.
Monday to Friday at 12 p.m. – 3 p.m. and 5 p.m.
Experiment with 2 a.m. – 3 a.m., 6 a.m. to 7 a.m. and 9 p.m. – 10 p.m.Depending on your goals there are optimal times, according to Quicksprout:
- 5 p.m – 6 p.m. for more retweets.
- 12 p.m and 6 p.m. specifically for more clickthroughs.
Using the Warbble analytics tool, your Twitter profiles engagement is monitored closely. Trends can change over time the more you post and the more adept you become at creating content that is relevant to your audience. By monitoring these results you can create the most relevant content calendar to meet your goals.
As the professional social network, it’s hardly surprising that the workweek sees higher engagement than weekends on LinkedIn. Weekends are when most professionals mentally check out of their day job and see the least engagement while business people are more likely to read LinkedIn in the morning like a newspaper.Midweek sees the highest engagement on Tuesdays, Wednesday and Thursdays.CoSchedule’s compiled research advises:Midweek posting is optimal from 5 p.m. – 6 p.m.Tuesdays at 10 a.m. – 11 a.m.Tuesday, Wednesday, and Thursday at 7:30 a.m – 8:30 a.m., 12 p.m., and 5 p.m. to 6 p.m.
Pinterest is an eclectic mix of content that spans the personal and the professional. Whether looking for delicious recipes, home organisation techniques or business plan templates there’s something for everyone here, meaning in theory it should be quite a mix of advised times depending on the type of content.Surprisingly there are indeed recommendations available for best times to post on Pinterest. Pinterest helps its users out by listing the top subjects of the day, so try to harness the interest in those topics when posting your content.Saturdays and late nights are your best bet for reaching Pinterest usersSaturdays at 8 p.m. – 11 p.m (peak is at 9 p.m.)Fridays at 3 p.m.For the rest of the week, follow the times above plus 2 a.m to 4 a.m. and 2 p.m. to 4 p.m.ConclusionIt’s clear from the data that there are optimum times for posting on social media. Knowing these optimal times gives you the knowledge to set up a powerful content calendar if you have the tools. Trying to keep the stats about different social media channels up to date is somewhat of a headache. Not only that but since there is so much research out there on the best times to post on social media everyone is throwing their content up at those times. This puts pressure on the social media companies to filter content out, otherwise people are likely to see a lot of spam mixed up with minimal really good content. Internet marketing practices have changed over the years and the current penchant for earning cash through PPC marketing means there are tons of websites and blogs all trying to get users’ attention.
Warbble is a neat and effective answer to all these issues. It provides you with suggested posts of trending content depending on your industry. Our omniscient analytics will tell you everything you need to know about your engagement and interaction across multiple social media channels. A powerful Content Calendar allows you the freedom to ‘set and forget’ by scheduling your content and then letting Warbble do its thing.
And if you haven’t the time and confidence, or are just not seeing the return you’d like on your content, we can create kickass content for you with our Warbble Media services.