The best time to invest in Brand Audit is now!

In one of the posts, a few days ago, @JasonVana got us thinking with a question – ‘Where do I start in creating my brand?’ Jason went on to say that most people want to jump right into the designing part of building a brand and laid a proper emphasis on ‘Creating a Brand.’ There were many insights into the discussions and pretty much learning. I too had added my two pence there. ??

As a sequel to my comments, where I mentioned, in the instant gratification world, people create brands a La Carte without much thought to brand value, here’s a little piece on why should you conduct a Brand Audit.

Brands are like living individuals who have life cycles just as we do. They start with much excitement, make promises to their customers, grow, and then come to a phase where they plateau. It is at this stage of maturing that they turn into global aspirational brands that are here to stay forever or potentially start to lose relevance as customers move on to the next hot thing. And that is precisely where the Brand Audit plays a role.

At times, you have to take a step back to look at the overall bigger picture? A brand audit is equivalent to that looking glass. It is a practical evaluation of your brand to identify and address its challenges with results and find better strategies to grow.

Do you think Brand Audit is not required? Think again.

Almost every organization conducts annual audits on its finances, employee performance, technical performance – some mandated by law and some by design.

Is there any good reason why wouldn't you do likewise for your brand, which is the most significant and most important resource the company has - an asset that builds goodwill?

Here’s why you should conduct a brand audit if you haven’t done it for long:

1. You are about to rebrand your business (product or service)
2. Your business/brand has not grown enough recently
3. You are not sure about the direction of your brand
4. You do not feel your brand is strong enough as of now
5. Your business growth has come to a standstill
6. Your business is new, and you’re still in the process of establishing your brand and searching for the right direction.

A Brand Audit is designed to help you discover the strengths and weaknesses of your business and guides you on how to turn things around and grow from the bottom line unveiling better growth opportunities for your brand.

It entitles you to find the positioning of your brand in the market, comparing it with the competition and where the brand is lacking and where you can use effective strategies to hold a higher position.

It helps you understand the perception of your business from a third-party point of view, an investor's point of view, and perhaps even from the consumer point of view. It guides your brand to resonate with the current and existing, as well as the new and upcoming generation of your target audience.

So, regardless of what stage you are in your business, getting the brand audit done at regular intervals, i.e., every 2 - 3 years, will help you keep your brand remain in line with current trends and markets.

A Brand Audit will help you revisit the brand image, the brand value, and have a solid idea of what you are doing, and what you can do further to boost up your weaker elements, turning them into success stories for your brand.

Creating a Brand is much beyond Brand Designing.

Reach out to us on 9867997654 or write to us on [email protected] to discuss your Brand Audit.