The Best Time to Advertise Your Small Business is Now

Introduction

As a small business owner, you know that advertising is important to get the word out about your products or services. But with so many options and choices, it can be overwhelming and expensive.

Blog Body

Hi, I'm Keith. I'm a senior media consultant with Cumulus Media in Central PA.

Cumulus Media offers radio and digital advertising solutions for any budget. We have a variety of options to choose from, so we can tailor a plan that fits your needs and objectives. Plus, our team of experts will work with you every step of the way to make sure your campaign is a success!?We'll write and produce your commercials, design your banner ads or handle any creative that's needed for your radio or digital marketing.

Did you know that Cumulus Media has FOUR of the top 5 radio stations in Central PA? Yep! Advertising on all five Cumulus stations puts your message and business in front of nearly 500K adult weekly listeners 18+. The most popular demographic to small business owners is adults 25-54, Monday - Friday from 6A until 7PM. This is considered prime time and when any radio station has the most listeners. Some exceptions but for most M-F 6A-7P is the best time to be on the air.

With our digital products, we can target competitors, events and places. We have a DNA Digital database of real people who have opted in to receive our messages. We can narrow the target list based on geography or any number of variables. For example, if your business sells boats, we can target homeowners who own boats, who live in zip codes where property meets water, we can target by home value, household income, number of children, political affiliation or based on the type of vehicle they own. I'm happy to schedule a meeting to search through our database to identify your most ideal customers.

I used boats as an example because I have a client in Florida who makes canvas covers for over boat slips. He wanted to target people in his area and about 40 zip codes along the coast of Florida.

We're targeting homeowners with home values of 700K+ who own boats and live in the specific zip codes. We have 1,385 people in our database that matched that criteria. Over the next 30 days, each of those targets will be served the banner below about 72 times over the next 30 days.

These aren't annoying pop up ads. The banners are displayed in the normal ad slots available on any website. For instance, if you're the target, while you're surfing the internet on your laptop, smartphone, desktop or tablet, you get to areas of a webpage where you know "That's an ad" based on where it is on the page and what it looks like. Those ad slots are where we put YOUR ads, whenever a target is online.

Conclusion:?

Now is the time to plan for your 2023 marketing! Contact me today to start advertising your business! 717-901-3461 is my number or you can email me at [email protected]

For more free marketing help, visit my website, FreeMarketingHelp.org