The best strapline: Guardian

Here's a bit of light fun, with a serious undertone. The five best straplines from Saturday's Guardian...and, vain gloriously, I get a mention too!

https://www.theguardian.com/small-business-network/2015/sep/05/five-best-company-straplines-stories-behind-them

Straplines are strange beasts. At their best, they are inspiring, memorable and differentiation; a powerful distillation of the brand promise...normally, they're utterly vapid.

What's your favourite strapline? Add your voice to the debate on Linked-in

https://www.dhirubhai.net/grp/post/64854-6046942746164416516?trk=groups-post-b-title