The Best Story Always Wins: How to build products that resonate

We all love a good story, right? Whether it's a captivating book, a binge-worthy TV series, or a movie that leaves you on the edge of your seat – think Top Gun with Tom Cruise.

The moment Tom Cruise steps into the room, you know the mission is about to launch, there will be a happy ending, and no one dies. You can watch this story again and again, even you know - but you love the story and experience.

Stories like that have this incredible power to grab our attention, stir our emotions, and stay with us long after the credits roll. ?

What? But what does this have to do with building products? More than you might think!

Yes, it's not enough to simply have a great product. You need to create a compelling narrative around it – a story that resonates with your audience and makes them want to be a part of it. Yes, a story that triggers that Fear Of Missing Out (FOMO) feeling, not the Joy Of Missing Out (JOMO). ?

Simple steps:

The best story always wins.

• Start with the story. We love to listen and watch good stories. Even the same stories again and again. ?
• We use stories to understand the world, connect with each other, and even make sense of ourselves.

Explore your journey. ?

• Interaction with customers helps the story become perfect. A perfect story targeted at the right segment will elevate your product.
• Design the user journey to reflect the narrative. Each interaction should contribute to the overall story. ?
• Test your story with your product. Understand their needs, desires, and pain points. What kind of stories will they connect with?

Build together. ?

• Your team should know and believe the story as much as the customers you are selling the product to.
• By weaving storytelling into your product development and marketing, you can create a powerful connection with your customers and build a loyal following. ?

Launch the experience. ?

• Let your customers tell their stories. Bringing the stories to your audience means they are the new story tellers. ?
• The best stories are those that resonate with your audience on an emotional level and demonstrate how your product can improve their lives. ?

Remember, the best stories are those that connect with your audience on an emotional level and demonstrate how your product can improve their lives. ?

What are some of your favorite examples of brands that use storytelling effectively? Share your thoughts in the comments!

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