Best social media tips, all in one place, for your reference in 2021

Here are my best social media tips, all in one place, for your reference in 2021. Enjoy!

1. Gather as much information as possible

2. Use a social media audit template

3. Locate all your social media platforms

4. Be aware of new social media platforms

5. Optimize your social media profiles

6. Spot and check your competitor’s profiles

7. Identify the influencer of your niche

8. Get ideas of the influencer’s branding

9. Review your best posting time

10. Compare your audience across platforms

11. Analyze your follower growth

12. Identify fake followers

13. Understand your social traffic

14. Make your images and messages consistent

15. Discover your top performance posts

16. Evaluate your growth by percentage compared with the previous time

17. Don’t forget about specific platform metrics

18. Calculate your monthly ROI

19. Determine if you should keep or delete your account

20. Create new objectives and goals from the analysis

21. List out your swot for your social media marketing

22. Set realistic and reachable goals

23. Establish specific goals that align your business objectives

24. Determine your key metrics for your goals

25. Design your online customer services in social listening

26. Brainstorm how you influence on social media

27. Seek the best way to connect your followers and influencers

28. Plan for social selling to convert people

29. Develop strategies that support your weaknesses

30. Don’t miss opportunities in your strategies

31. Create strategies for each social media platform

32. Craft strategies that add value to or entertain your target audience

33. Invest in social media marketing tools

34. Leverage the right social media tools in each phase

35. Gather as many resources as possible in your budget

36. Make a good first impression

37. Identify what other profile does to catch your attention

38. Learn from what others are missing

39. Fill out everything in your profile if possible

40. Get a username so that people can search for you

41. Try to keep the same username across platforms

42. Add a profile image so that people recognize you

43. Use the right size for social media profile images

44. Add a cover image or background image

45. Don’t make the larger image distracting

46. Give a meaningful description in your bio

47. Make sure to use keywords and phrases in your profile

48. Build your credibility with your skills

49. Add call-to-action in your bio

50. Provide key contact details

51. Don’t forget your URLs

52. Remain consistent in profiles across platforms

53. Show personality (but not too much)

54. Change the main url if you have promotions

55. Link to your other social channels

56. Make sure that your links work

57. Update your profile regularly

58. Check your privacy settings

59. Consider your photo tagging settings

60. Make sure that your website has a way to follow your social channels

61. Promote your social media profile information in your email marketing

62. Change your password regularly

63. Define who your target audience is

64. Check your competitors’ followers

65. Find the key demographics of your target

66. Look at which platforms your target audience hangs out

67. Know when your target audience is active

68. Listen to what your target audience is talking about

69. Learn the tone of your target audience

70. Identify who your target audience is interacting with

71. Pay attention to your competitor’s top performing posts

72. Check what kind of headlines your competitor is using

73. Locate which ones are your competitor’s core social channels

74. Spy on your competitor’s hashtag strategies

75. Uncover your competitor’s strategies for follower growth

76. Check when they are posting

77. Discover how often your competitor updates on each platform

78. Understand your competitor’s strengths

79. Analyze your competitor’s weaknesses

80. Define your competitive advantages

81. Make sure to pick the successful ones for competitor research

82. Spot how your competitor offers social customer service

83. Understand the advantages of each social media platform

84. Spot where your target audience is and connect with them

85. Understand how active your target audience is on each channel

86. Limit the number of social media platforms that you can handle

87. Test if your contents work for the social media platforms you chose

88. Don’t make yourself do it for just work – enjoy!

89. Make your calendar as the hub of your team’s activities

90. Be clear and as specific as possible in your inputs

91. Choose the right social media marketing calendar

92. Have someone to manage your calendar

93. Make it as customizable as possible

94. Define who’s responsible for a certain task

95. Consider fun national holidays to engage with the audience

96. Update the status every time you progress your tasks

97. Add all the filters to deliver your post effectively

98. Include all metrics for your strategies to track

99. Set up your evaluation periods

100. Plan with enough time to polish your contents

101. Be flexible for last minute changes

102. Add your (estimated) milestones to achieve

103. Always keep tracking your marketing calendar

104. Have a good balance between busy and no-plan days

105. Use a good collaboration tool for team communication

106. Set priorities for your projects

107. Create unique and high-quality contents

108. Craft long-form contents

109. Conduct a content audit

110. Share educational contents

111. Improve your readability

112. Keep your target audience’s interests and problems in mind

113. Give actionable information

114. Make it visual and compelling

115. Create informative infographics

116. Promote with video contents

117. Pay special attention to feedback

118. Maximize your performance with hashtags

119. Take advantage of your data and analysis

120. Write click-worthy headlines

121. Don’t forget to optimize with keywords

122. Don’t forget trends

123. Recycle your old contents

124. Repurpose your existing contents

125. Make social sharing easier for users

126. Consider employee advocacy

127. Insert a call-to-action sentence

128. Evoke users’ emotions

129. Understand the optimal number of the hashtag on each platform

130. Narrow down audience by specific or niche hashtags

131. Mix generic hashtags with specific ones

132. Make your hashtags short and memorable

133. Check hashtag trends and join

134. Find out your competitor’s hashtags

135. List out your influencer’s hashtags

136. Keep the related hashtags in mind

137. Consider singular and plural versions of hashtags

138. Analyze your top performance post’s hashtags

139. Match your image and hashtags

140. Hide hashtags

141. Measure the performance of hashtags

142. Add location hashtags

143. Avoid putting hashtags near your main keywords

144. Use hashtag analytics tools to find the best hashtags for you

145. Don’t use the same hashtags repetitively

146. Post at peak traffic times

147. Apply the 80/20 rule

148. Establish your publishing frequency for each platform

149. Avoid posting the same contents across platforms

150. Schedule an alert to tell key members when to publish

151. Reshare your evergreen contents

152. Consider the 5-3-2 rule

153. Find other’s shareable posts

154. List out your favorite website to share

155. Use a social media marketing calendar

156. Leverage social media scheduling tools

157. Communicate with users by personalized interactions

158. Ask questions and join the social conversation to answer

159. Take advantage of emojis

160. Go for video content and live video

161. Reach out to your target users and talk to them directly

162. Use polls for a quick engagement

163. Leverage interactive survey features

164. Join some relevant groups and communities

165. Focus on original visuals in your post

166. Grow your follower base

167. Share user-generated content (UGC)

168. Audit your audience’s social media engagement

169. Find out how your competitors improve engagements

170. Cross-promote across the platforms

171. Provide social proof

172. Create videos to showcase your products/services

173. Do social media outreach

174. Promote in your social media community

175. Don’t be afraid to give spotlights to content multiple times

176. Add tags of your products into your post

177. Get your employee involved

178. Consider content share community

179. Offer deals or promotion codes on your target channels

180. Run a social media contest

181. Conduct a giveaway

182. Plan sweepstakes

183. Use referral promotion

184. Create a landing page for promotion

185. Don’t run your promotion longer

186. Keep your entry form short and low-barrier

187. Follow the social promotion rules

188. Don’t forget to mention the eligibility

189. Email to all the participants including non-winning ones

190. Don’t cross-post the same contents across channels

191. Create social media advertisements

192. Be as active as you can in your community

193. Focus on building trust by your engagement

194. Solve problems your community members have

195. Drive your community members to your website regularly

196. Create FAQ documents for consistency

197. Share your success stories

198. Define your top engaging members

199. Ask your members to leave a review

200. Don’t ignore any post in your community

201. Respond as quickly as possible

202. Deal with negative feedback carefully

203. Conduct social listening

204. Show your gratitude to your customers

205. Keep an eye on social mentions about you

206. Pay attention to the conversation that is related to your business

207. Personalize your relationship

208. Collect and analyze customer data

209. Polish your communication skills

210. Consider users’ privacy

211. Use gamification

212. Be open and transparent

213. Build a customer loyalty program

214. Measure customer loyalty

215. Define your goals and key KPIs clearly

216. Reach out the right influencers that fit with your brand

217. Check influencer’s audience demographics

218. Don’t let fake influencers throw you

219. Warm up by engaging with your influencers’ posts

220. Prepare a clear guideline for the partnerships

221. Test smaller influencers

222. Target a small audience segment

223. Allow influencers to be creative

224. Track your influencer marketing performance

225. Ask your influencer for feedback about your brand

226. Collaborate with multiple influencers

227. Build long-term relationships

228. Define the purpose of your advertising

229. Keep looking for a target audience that works

230. Be careful with your frequency

231. Make sure to use a magnetic headline

232. Create a sense of urgency

233. Add an attractive image in the ads

234. Don’t include too many texts on the image

235. Seek creative ways for your ads

236. Tell what to do clearly in call-to-action messages

237. Design your advertising for mobile

238. Conduct A/B tests

239. Lead people to a specific page

240. Increase the relevancy of advertising copy and the link page

241. Deliver users what you promised in the landing page

242. Measure the performance of your ads frequently

243. Consider social media remarketing

244. Check whether you meet your social media marketing goals

245. Measure social ROI

246. Track your traffic growth

247. Pay attention to your brand awareness growth

248. Analyze if your strategies impacted conversions

249. Ensure you’re tracking right metrics

250. Come up with new strategies based on the analysis

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