The BEST Social Media Marketing Strategy for Real Estate Agents and Brokers (2020)

6 Tips To Becoming A Client Magnet in 2020

Tip #1: Have a strategy

Create a Content and Be consistent in creating/posting content. I've been through it too where I created 2 weeks of content and burned out the 3rd week because I ran out of content and didn't plan for it.

Tip #2: Pick 2 Platforms

Pick 2 platforms to focus on, but create an online presence on all of your platforms. Typically Instagram and Facebook would be the ideal platforms. I would recommend using Instagram to promote your personal brand and build a connection with your audience on a deeper level. Use Facebook to build a consistent flow of leads.

Another platform like youtube is great for both your lead generation and your personal brand. Linkedin is great for networking.

 let's talk about Tic-tock

Tic-tock is the one that everybody is shying away from. Nobody wants to do it because everybody thinks it's for eighteen-year-olds are younger.

"Nobody our age is going to enjoy Tick Tock"

It's all about learning how to communicate with different audiences and leverage different demographics of people because those 18-year-olds on tick-tock in five years are going to be buying their first house so you want to make sure that you're finding out how to build connections with these people so stop trying to convince yourself you don't need to be on Tick Tock because it's too young and it doesn't matter.

Make sure you start to understand how to have a presence on all relevant social media platforms the way that I'm doing this is by repurposing my content I just launched a business that helps real estate agents do this where they just send us simply their raw unedited footage they record a video like this no editing nothing done to it, they send it to my team who fully professionally manages it with the highest quality motion graphics and then we repurpose the content for every single relevant social media platforms.

With that being said, you can record one video per week and have enough content for every social media platform for that week. It's incredibly effective.

Tom Ferries telling everybody to do this. Gary Vaynerchuk telling everybody to do this. We are finally the first people that are offering a service to do it for you for an effective and efficient cost. If you want to know more about the service that we're offering drop a comment below. I'd be happy to reach out to you and show you some of the crazy magic that we're working on.

Tip #3: Quality Over Quantity

For years it's all been about the quantity game. Gary Vaynerchuk is telling people to post, post, post. The constant posting doesn't work anymore because social media platforms are becoming so saturated with content you need to find ways to stand out I'm not just talking about the quality of the image or the video I'm talking about the quality of the editing and the quality of the description or the caption.

A lot of the algorithms watch time is one of the main components that they take into account as a factor for ranking you. So, if you have longer-form captions one, it's going to excite more engagement because usually, it requires some thought.

People spend more time reading it and what that means is it increases the watch time on your post and hope you're gonna get more views from that. So if you don't know how Instagram works. Basically, what happens is as soon as you post something, it shows it to 10% of your audience based on the engagement of that first 10%. Within the first 1 hour they show it to more people so if you get no comments, no likes no engagement then after that 10% gets shown your post that's it. it dies but if it gets a lot of engagement then you're gonna start to see it grow. 

Tip #4: Video is KING!

Every single social media platform algorithm credits video as the best. It reaches more and gets more engagement at the end of the day. about people getting to know the real version of you and the best way to do that is by video because you can edit, you can photoshop, you can do whatever you want to these still static images in photos but with video, people get the opportunity to know the real you. You need to make sure that you're going hard on video across every platform!

Tip #5: Get real and personal

Get more personal and be vulnerable. At the end of the day, real estate agents work with people whom they like, know and trust. Those are the three factors you should always aim to be building on social media and the only way that you're gonna do that is by becoming authentic vulnerable and putting in your true self which is why on Instagram stories work so well. which is why video content does so well on all platforms because people get to know the real you.

Nobody looks at a picture of some property on Instagram, Facebook, LinkedIn or anywhere and says "damn, regardless of what agent is behind that house I want to work with them". That doesn't happen. People work with you, they don't work with your just sold photo. They don't work with your just listed photo, they're going to work with you if they get to know the real you. Show your hobbies, show your family show, your passions don't be afraid to put yourself out there it's going to take time took me months of posting every day to get comfortable with doing this but you need to do it.

Tip #5: Go all-in on value

I talked to a real estate agent the other day and she was saying "I don't want to put out all my secret strategies on Instagram, Facebook, LinkedIn or YouTube because then other agents are gonna be doing it.

Every top entrepreneur is giving away stuff for free which is why you're on YouTube because you're looking for free-content you need to make sure that you are giving enough value for people to see you as a resource. You want people to come to you because they see the value that you're giving. So, don't be afraid to give value, also leverage that "buyers/sellers tips", "top mistakes people make when buying a house", "top mistakes people make when selling their house". Ones that are giving the most value are the ones that are winning.

There you have a guy that's the top social media strategy that you need to be using in 2020!

And thanks for coming to my ted talk.

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