Best Social Media for Business Growth: 6 Must-Know Options

You might not know, but….Social media is actually everything. The power of social media for any kind of business in this highly connected world is undeniable.

Using social media platforms for any kind of business, it might be a startup, a small business, or an established brand, will speed up your brand development, and it will also help you to create important digital marketing opportunities. While having so many options in your hands, how would you select the best social media platform for your business?

As the founder of FRD Studio, I have worked with multiple clients from various industries, and one important lesson I have learned is that no two social media strategies are alike.?

Every social media platform serves a unique purpose, audience, and growth potential. By the end of this article, I will guide you through six best social media platforms you must know to boost your business growth.

1. Instagram: The Power of Visual Storytelling

Why Instagram?

Instagram quickly turned into one of the most effective platforms for business development, especially in India, where people love visual content. In 2023, the number of active Instagram users reached 1 billion; India has over 229 million active IG users alone, which is a great “heaven” for businesses targeting young audiences and focused on image content.

From clear imaging to short-form video content (reels), Instagram provides brands with an opportunity to share stories that generate an emotional response from the audience.

Instagram for Business: A Beginner’s Guide

Growing your brand on Instagram is all about visuals, Instagram Stories, reels, and shopping features. Prioritized are product-based businesses, the likes of fashion, lifestyle, & beauty businesses.?

For example, the homegrown Indian brands such as The Souled Store and Bira91 use Instagram properly, with the help of appealing visuals, successfully posting better content, and acting as the masters of UGC.

2. LinkedIn: The Go-To for B2B-Networking

Why LinkedIn?

LinkedIn remains the most optimal platform for B2B marketing and professional connection. Currently, there are more than 100 million users from India, making it a great platform for businesses that want to gain credibility, find business partners, or hire talent. Whether you are a consultant, service industry professional, or corporate professional, LinkedIn has business development potential that is possible through direct communication with decision makers.

How to Utilize LinkedIn for Business Development

Develop your LinkedIn professional and company branding by providing automotive ads, posts, and updates with industry posts and case studies. Very informative to spread yourself as an expert as possible, post articles, comment, and make connections with people important in the field.?

Most Indian companies, like Byju’s and Zomato, leverage the LinkedIn page mainly for employer branding and for establishing business connections and leads.

3. YouTube: Long-form Video for Deep Engagement

Why YouTube?

Video is considered a form of media that reigns in digital marketing, and YouTube is the leading platform where brands generate great-quality, long-form video content. Since India has a vast population of internet users accessing YouTube frequently, with over 500 million, businesses of all sizes are using YouTube for marketing and growth.

How to start using YouTube for Business promotion

Whether your business model is to provide education, technology, or stream lifestyle content, YouTube helps brands to offer depth and develop relationship content between the viewer and the creator.?

4. Facebook: The Best for Community Building

Why Facebook?

Even though new platforms are still coming up, the use of Facebook continues to be high, not only in India, where it boasts of over 350 million users. If you want to establish a community for your business or products and services that would benefit most people, then it is suitable for you.?

Facebook has groups, pages, marketplaces, ads, and others that enable you to address various aspects of business development and customers.

How Facebook can be used for Business Development

Facebook remains a highly effective tool for organic traffic and paid traffic, for that matter. L’Oréal and Patanjali are some great Indian examples of how businesses can use Facebook and educate communities through groups and live streams.?

5. Twitter: The adoption of a real-time engagement approach?

Why Twitter?

However, when it comes to real-time conversation, news updates, or when being with customers directly, there’s nothing like Twitter.?

Currently, the company’s active users in India number around 25 million; however, Twitter plays an important role in media and public conversation. Moreover, Twitter serves particularly well organizations and individuals in their attempts to establish their thought leadership

Lessons on How to Promote Business Using the Twitter Channel

Twitter is perfect for providing customers with instant replies and getting involved in discussions or connecting with other people or industry experts.

TAta Motors and Swiggy are particularly effective on Twitter since they come up with quick replies that would make their audience laugh while participating in trends.?

FAqs , event briefings, or even product launches through the Twitter handle using GrowingBrand or BusinessGrowth hashtags.

Looking at Twitter, it is all about speed: one must be consistent and always ready to react. Make sure to tweet often, reply to tweets, retweets, and direct messages to keep the conversation continuous.

6. WhatsApp Business: Personalized Engagement

Why WhatsApp Business?

In India alone, WhatsApp is used by over 487 million people as a major means of communication, including for business purposes, so it is hard to find a more direct and personalized solution for business development.?

The ability to reach out to a customer one-on-one makes it easier, and this is made possible by the www.whatsapp business.?

How to Utilize the WhatsApp Business for Business Development

You can use WhatsApp Business for the purpose of sending product catalogs, responding to your customers quickly, and direct communication. Some of the Indian small and local organizations, such as FabIndia and Lenskart, have benefited and integrated WhatsApp Business.

Conclusion

?All businesses do not benefit from the same social media platforms, and while most business owners will agree that social media is important for brand growth, it’s important to understand how and why each social media platform fits into your company’s brand growth strategy.

It must be noted that every one of the platforms comes with the potential of getting the audience and expanding your business. Adopt the right networks for their plans, and never cease to communicate with the consumers.

Something many digital marketing geniuses need to always have at the back of their heads is the fact that the best businesses do not just sell; they establish relationships, create value, and truly communicate with their audience.