Best SLUSH Tips : A Guide for Startups

The Slush event, held in Helsinki, is a globally recognized event in the field of startups and technology. This event is designed to facilitate effective meetings between startup founders and investors.

We are member of Maria 01 Startup Campus with our company Plademy . Maria01 organizes Community Breakfast meetings every month with beautiful topics. Last month, they organized a great meeting to navigate the complex paths of Slush.

Maxine Buchert from Slush and Claes Mikko Nilsen from NordicNinja VC shared tips on what to do and what not to do at Slush. I am sharing what I learned from this meeting with you.

?? I will be representing Plademy at the event. See you at Slush this week!

Use the Matchmaking Tool Effectively

The matchmaking tool at Slush is highly regarded and can be a powerful way to connect with potential investors or partners. It's crucial to fill out your profile completely and use the tool to target the right investors. Avoid sending blanket requests to everyone.

Prepare Your Pitch and Profile

Your pitch and your profile on the Slush platform should be concise, clear, and compelling. Include key information like your pitch deck and KPIs directly in your profile.

Follow Up After the Event

Establishing a connection during the event is just the beginning. Follow up with the contacts you make at Slush to maintain and develop these relationships.

Utilize Side Events

Side events are a crucial part of the Slush experience. They offer opportunities for networking and learning in a more relaxed environment compared to the main event.

Leverage Your Booth Effectively

If you have a booth, use it as a place to hold meetings and attract people. Be proactive in engaging attendees rather than waiting for them to come to you.

Understand Investor Profiles

Knowing the type of investors attending Slush and their investment focus can help you target your networking efforts more effectively.

Make the Most of Networking Opportunities

The event is not just about formal meetings but also about informal networking. Take advantage of the relaxed atmosphere, especially during events like the Afterparty, to make connections.

Be Prepared for Intense Networking

Slush can be intense with back-to-back meetings and networking opportunities. Prepare mentally and physically for this, balancing the need to make connections with the need to take care of yourself.

Stay Informed About Latest Trends

Be aware of the latest trends in technology and startup sectors, as this knowledge can be crucial in conversations with investors and peers.

Be Ready to Pivot and Adapt

Startups need to be flexible and ready to adapt their strategies based on the feedback and interactions they get at Slush.

You can access the full informative meeting from Maria01's video recording :

?? What are your SLUSH experiences and recommendations? Or is there anything in this article you would like to correct?