The Best SEO Strategy for a startup.
Where Do We Begin With Startup Search Engine Optimization?
When it comes to SEO, it's difficult to know where to begin.There are so many things that we want to do when we think about SEO for our startup.Here are the SEO items I would prioritise initially.
1.Organise your local listings
I'm guessing the car rental company will try to attract local customers.?As a result, make sure your Google Business Profile listing has been claimed, confirmed, and updated.
Fill in as much information as you can, and don't forget to include photos and videos.
You can contribute frequently asked questions to the Q&A section by posting a question and then answering it as the owner.
Other local directory listings, for example, Yelp, Apple Maps, and Bing Places, to name a few, should be claimed, verified, and updated.
2.Analyse Your Technical SEO
When I start a new SEO project, this is one of the first things I do — and I use a car example to demonstrate it. It's possible that the paint, body, and trim will look fantastic.
The car's inside might be excellent.The car, on the other hand, will not start if the engine is not properly tuned or if something is wrong with it.
The engine, in this analogy, is the technical component of your website. Pop the hood and double-check that everything is working properly.
There are a number of tools available to help you with an audit, including those included in Semrush, SE Ranking, and Ahrefs.
You should carefully confirm any problems and/or issues that are noticed.
Fix what you're comfortable with, then hire a developer to assist with the more complex issues and concerns (i.e. those that necessitate the use of a server or advanced coding abilities)
3. Make Your Pages More Effective
You should perform some keyword research if you haven't previously.
One of the many resources available is How to Do Keyword Research for SEO: The Ultimate Guide.
Once you've decided on your keywords, map them to your pages.
During this process, you may discover that you don't have enough material to support some of your most important keywords.
Create a content schedule that includes all of the pages you'll need to build in that case.
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Make sure to optimise the page titles, H1s, and body copy when you begin optimising your pages.
4.Attract External Links to Your Website
Okay, now I'll get to the point of your question on how to gain backlinks.I categorise links into three types: simple, somewhat simple, and difficult (i.e. time-consuming).
Begin with simple links, such as unlinked brand references, which you can find using a tool like Semrush or by configuring Google Alerts..
If your company is listed on a website in a positive manner, contact the website and thank them for the mention, as well as asking if they will link to your site.
Text changes are highlighted in orange, and you can make more by clicking on words and replacing synonyms. Give it a try.
He also provides a fantastic link opportunities quiz to help you come up with new ideas.
Some of the relatively simple link-building concepts are infographics, contests, and scholarships.
Once these items have been created, they should be shared on social media and in appropriate directories.
I'd also look for any travel or local periodicals that accept guest writers.
Writing articles for reputable publications is a great way to build links.
Creating a guide, tool, industry report, or case study is one of the more difficult link-building options because it requires more time and effort.
Being interviewed on webinars and podcasts can also generate backlinks to your website.While these ideas take a little longer to implement, they can pay off big time.
Consider adding a blog to your website to help you generate links. Long-form content such as how-to guides, interviews, expert roundups, and other long-form content could be posted.
5.Prepare an SEO strategy
Finally, when it comes to SEO, you must have a strategy as well as a timetable.While I've given you some things to think about, there's a lot more to SEO.
ABout The Author?
Iftikhar Anjum is the CEO at Octopus Communications, a full service digital Marketing Agency. We are provided SEO services to boost your business ranking. If you want my team to work with you to improve the visibility of your business. Visit our website www.octopuscommunications.net