Best SEO Tools for B2B Business
Trends in the B2B marketing sphere are constantly being modernized and improved, making it essential for businesses to keep up with the times. To achieve this, it is important for them to choose specific B2B SEO tools for promotion and leverage them to enhance their online presence. Additionally, creating a competent SEO strategy is crucial, as it will help the brand’s website reach the top positions in Google results and maintain its ranking over time.
It is important to emphasize that many marketers believe that B2B SEO features help track user behavior, improve search engine optimization and content marketing metrics, and much more. They are generally right. Why? Each marketing B2B SEO tool has its specific key feature that can significantly improve search results and the overall effectiveness of the brand (website). However, it is crucial to select the right functionality, consider costs, and weigh the pros and cons, as there are thousands of tools available that contribute to high results in search engines and more, with their number constantly growing.
Without specialized B2B tools, businesses would find it very challenging to operate and compete in the modern market. Brands must navigate all complexities at the initial stages and keep up with the times by applying only the most relevant technologies and services.
When it comes to software for content marketing and SEO, there are numerous tools available today that deserve attention. These tools help automate part of the work, making life easier for marketers and saving a significant amount of time. Every year, new products emerge that greatly improve website performance, but for each brand, certain technologies may be more suitable, while others may not fit at all.
To ensure a high-level SEO campaign, it's essential to consider the best tools that help websites improve their positions and rankings in search results. Therefore, it's important to identify which B2B SEO tool will be truly beneficial for a particular business, and which services will help increase productivity, brand awareness, and conversion rates. The top tools of 2024, which can be considered a secret weapon for achieving the desired position on the initial pages of search engine results, are those listed below. These tools handle the heavy lifting, using special algorithms, technologies, and logic to eliminate guesswork from the equation.
Semrush
Specialists recommend using the following instruments on Semrush platform - Traffic Analytics, On Page SEO Checker, Keyword Magic, and Persona.?
Pricing
This B2B SEO tool offers several plans. The cheapest is the budget "PRO" plan, which costs $129.95 per month. The mid-tier "GURU" plan is $249.95 per month, and the most expensive "BUSINESS" plan is $499.95 per month.
Key Features
Traffic Analytics informs about SEO strategies and other marketing efforts of competitors, shows the sources of their traffic, and which tactics work better in your niche. You may use the data of analysis to fill the gaps in your strategy, get ideas for content, and finally, improve your ratings. In reports, you will see traffic analysis, duration of visits, bounce rate, and more.?
Keyword Magic Tool is a window into the Semrush database that contains 25,1 billion of keywords. To begin working, it is enough to indicate only one general keyword (a broad term connected with your business or product), and the system will offer thousands of keyword variants that you may learn deeper. During the investigation process, it is essential to pay attention to frequency, search intent, and the evaluation of the complexity of key requests.?
How it works
On Page SEO Checker is a useful instrument from Semrush that can evaluate the content and offer improvements for search in a real-time regime. To work with it, it is enough to insert target pages and keywords to get a consistent list of ideas for:
Mainstream analytics indicate that B2B companies can increase income by 5-10% via methods of improvement of relevance and content quality on their websites.?
Benefits for B2B
Semrush Persona instrument targets to help create the buyer image within a few minutes based on market research data, competitor analysis, and present clients′ profiles.?
In this instrument, several templates are specially designed for B2B. By creating accurate and thorough portraits in Semrush, the company might adapt its SEO content to resonate with concrete persons who make decisions.?
Free vs Paid Options
Although this tool offers many great solutions for organizations of any size, it is a paid service. The high cost is the main reason why many who work on improving SEO performance in this niche look for alternatives with more competitive pricing.
Google (GSC, GA4, Page Speed Insights)??
Google instruments for search and improvement of efficiency of websites give a lot of data that may help make fruitful decisions regarding project optimization. The main instruments for B2B are Google Analytics 4, Google Search Console, and PageSpeed Insights.
Pricing
The tool is available to all marketers, freelancers, specialized companies who need to perform backlink analysis, or keyword research tool, or any other work related to data analytics. The technology is completely free and available for use. Registration is an important factor.
Key Features
Google Analytics 4 shows how people find and use websites and the efficiency of paid ads. Information from this service is vital for measuring the efficiency of SEO strategy in the B2B sphere. In reports, you may find interesting data about:
How it works
Thanks to Google Search Console, you may track the website efficiency in Google search engines. It will help fix issues with indexing and scanning, if any. Search Console reports are available for B2B business owners and might improve understanding of technical parameters. These reports are easy to share, so you may keep the team members and interested personalities informed.?
Benefits for B2B
PageSpeed Insights evaluates the website from a technical side and offers ways to improve its productivity. It is common knowledge that if the web resource is being downloaded faster, it will improve UX and might increase the search engine position. The instrument assesses the productivity of any URL address with the help of indicators that are called Core Web Vitals. It testifies whether the website meets the visitors′ expectations.?
Free vs Paid Options
By default, every company needing to perform an SEO audit or gather data analysis can use the keyword research tool without any issues. Moreover, marketers can make up to 400 requests every 100 seconds or a total of 25,000 per day. There's also the possibility of increasing these limits if the company conducts data analytics at a professional level for its clients.
Screaming Frog SEO Spider
This instrument is critical for finding technical drawbacks and problems with indexing that eliminate the search efficiency on the website.
Pricing
This tool helps many who manage various business projects and are involved in increasing conversion rates, ranking, indexing, and traffic. The paid version of the service has rich functionality, but for an annual subscription, it will cost $259 per year. However, there is also a free version available for using this tool, which makes it very popular.
Key Features
Web scanner identifies:
How it works
All these issues might make the website less noticeable on the Internet. However, it is rather difficult to find them because it takes a lot of time even for experienced SEO specialists. Screaming Frog SEO Spider simplifies and boosts such a process.
Benefits for B2B
When it comes to choosing the best B2B service, it's important to take a closer look at this one. Among its benefits, it's worth highlighting the possibility of using a free version with extensive functionality. The advantages include the ability to conduct free backlink analysis and detect broken links, analyze page titles and metadata, perform SEO audit, find exact duplicate web pages, visualize the website, and more.
Free vs Paid Options
For marketers, freelancers, and companies implementing B2B SEO features, actively using SEO audit, and for whom website traffic is important, there is the current opportunity to use this service absolutely free of charge. However, the tool also has a paid version that offers advanced features to promote the websites of businesses and brands.
Yoast
Yoast SEO is an SEO plugin for WordPress which is an extremely popular system for content management (CMS). It simplifies basic and technical actions with SEO (e.g., setting and editing the web page title tags, URL address, and meta descriptions.)
Pricing
The cost of using this powerful tool is only $99 USD per year. This is the exact price you need to pay just once (without any additional fees).
Key Features
The main feature is the ability to:
The service's algorithms perform most of the off-page SEO-related work automatically.
How it works
With it, you may set canonical URL addresses, create meta tags, and abandon search systems to index pages.?
Ahrefs
Ahrefs is a kit of instruments for SEO that helps users analyze competitors, build links, research keywords, optimize content, check websites, and track ratings. It is utilized for tracking donor domain numbers, organic traffic, and its values.
Pricing
The prices in the service are very reasonable. The "Lite" package costs $129 USD per month, the "Standard" package is $249 USD monthly, the "Advanced" package is priced at $449 USD per month, and the "Enterprise" package costs $14,990 USD per month.
Key Features
The service offers the ability to:
How it works
Proactive webscanner is one of the most crucial benefits of Ahrefs. Ahrefsbot collects and processes petabytes of data every day. It means that you get a clear and actual view of the search effectiveness of the website and lots of useful recommendations to master rating.
Benefits for B2B
Among the main benefits, it is worth highlighting the ability to conduct technical SEO (even in the free version), perform work on collecting, organizing, and distributing backlinks. The service also involves gathering off-page SEO, researching keywords, and ultimately contributing to executing SEO campaign at a high level (thanks to this, the website can achieve top positions in Google and other systems).
Free vs Paid Options
In this service, there is not only the option of paid use of all tools (you can perform extensive search volume keyword analysis and so on), but also the opportunity to subscribe for a specific period and use the service absolutely free of charge. Although the free version is temporary, during this period, you can test the tools and understand if they are suitable for the business project.
Little Warden
Little Warden automizes important checks of search optimization that B2B business owners, marketologists, and website administrators do not have time to do.?
领英推荐
Pricing
The platform is paid, but every business can choose one of the advantageous packages with services. These include the "Freelancer" toolset for $34.99 USD per month, "Small Team" for $54.99 USD per month, "Agency" for $89.99 USD per month, and "Large Agency" for $199.99 USD monthly.
Key Features
Among indicators that might negatively influence the efficiency of SEO are:
How it works
The earlier you get to know about these issues, the sooner you might fix them to keep your visibility on the Internet.
Benefits for B2B
Little Warnen is specifically useful if you work with several websites. It will help set individual checks for all portfolios, and then, make automatic updates via a convenient communication channel.?
Free vs Paid Options
The service offers everyone interested in conducting an SEO audit and performing more extensive search volume analysis to use the tools for free for a period of 40 days.
SplitSignal
This is an instrument of Semrush A/B testing. Its statistical models accurately forecast the impact of certain changes regarding SEO. Therefore, you can experiment without losing resources and make smart decisions if it comes to increasing organic search traffic.?
Pricing
Prices are not listed on the website, but there is an option to register. This means that the service is free, and in order to use the tools and get assistance with A/B testing, mandatory registration is required.
Key Features
The SplitSignal tool is powerful, and that's its main feature. The following factors are worth highlighting:
The service offers the possibility to test any ideas for business projects.
How it works
It is possible to test various SEO settings on SplitSignal (e.g., changes of titles, meta tags, places where ads blocks, alternative tags, and structured data are placed.) If an instrument forecasts that certain changes will work, you would better implement it on your website to improve your rating.
Benefits for B2B
Among the main advantages are the ability to conduct keyword research, perform audits, analyze competitors, manage social media accounts, track keyword rankings, conduct technical website audits, and much more.
Free vs Paid Options
The tool is completely free, but registration is required to use it. There is an option to create a free account and try out more than 55 products within it.
Moz Pro
Moz Pro is a universal kit of SEO instruments for making website audits, tracking the rating, backlinks analysis, and keyword research.?
Pricing
The tool is quite functional, so the creators offer 4 service packages right away. The price lists correspond to the functionality and price. The first package is "Standard" and costs $99 USD per month, the second package is "Mid-tier" and its cost is $179 USD per month, the third package is "Large" with a monthly cost of $299 USD, and the fourth package is "Premium" priced at $599 USD per month.
Key Features
The page authority is one of the most useful Moz productivity indicators. Based on the algorithm of machine learning, it predicts how well the page will be ranged in Google according to a 1 to 100 scale.?
How it works
There is also a spam indicator that may help identify the content on your website that needs to be optimized.
Benefits for B2B
Moz Pro helps business projects to:
The platform helps neatly tie together keyword research metrics and simplifies complex analysis, thus offering significant time savings in this regard.
Free vs Paid Options
The service offers the possibility to activate a free 30-day trial version for testing. During this time, you can thoroughly examine the tools and determine if they are suitable for a particular business project.
ChatGPT
ChatGPT is a chatbot with artificial intelligence that simplifies all kinds of SEO processes and content marketing. For example, you may utilize it as a basic instrument for keyword research, offering it to find relevant keys at which the company′s SEO efforts will be targeted.??
Pricing
There are two paid service packages available in the service. The first one is called "Plus" and it costs $20 USD per month. The second one is called "Group" and it is priced at $25 USD per month.
Key Features
You may ask ChatGPT to:
How it works
ChatGPT is not always accurate. Therefore, service might help in the work of specialists, but will not do everything instead of them.?
Benefits for B2B
Among the tool's advantages is the ability to solve problems with textual content. However, considering the paid versions, the functionality is much broader – access to new features, the ability to create images, conduct data analysis, view web pages. Another plus is the appearance of an administrator console for managing the workspace and much more.
Free vs Paid Options
The service offers a free version that can be used by absolutely every Internet user. The only important condition is user registration, after which the tools of the platform can be freely and continuously used.
Quoted
Quoted is an instrument that connects enterprises and experts in various industries with journalists, agencies, and different media.?
Pricing
Using the platform does not require any additional financial contribution. The service requires mandatory registration, after which its tools can be used on a free basis. It is important to simply adhere to the rules and conditions of the community.
Key Features
Using it in your work may boost the productivity of the website via 2 modes:
How it works
The second way is extremely important for B2B SEO promotion because experts make content more unique and add experience, knowledge, authority, and reliability. These factors form E-E-A-T, the part of Google recommendations regarding the evaluation of search engine quality.?
Benefits for B2B
Successful cooperation that starts on Quoted might transform into precious and long-term relationships for a brand. For instance, you may get acquainted with an influential media person who will regularly write about your products.
Free vs Paid Options
The tool that connects media with brands, experts with small businesses, and contributes to the top-ranking of brands and individual personalities implies creating your own account depending on your business goals. Accounts can be created by journalists and media creators, PR specialists and marketing experts, self-proclaimed experts, and enterprises.
FAQ
This section provides answers to the most frequently asked questions.
How to use SEO for B2B?
Professional SEO for a B2B website is a tool that is hard to argue with, even for systems that generate paid traffic. Its potential is truly inexhaustible. The main goal is to attract additional targeted audience that will take targeted actions and make decisions that meet the needs and interests of businesses and brands. As a result, it maximizes business revenues and increases brand profits.
The fundamentals of a successful B2B business are always an accurate analysis of the situation and precise planning. Plan, launch, and measure your search campaigns, promotion on social media, PR, and content promotion, and create a wide unique strategy in 2024. Elit-Web specialists are ready to help you launch these processes whenever you need them.
How do I find keywords for my B2B business?
Absolutely all keywords and their collection are the starting point for conducting SEO. The stage of optimizing textual content for each individual web page is considered the most powerful, primary, and promising tool that allows you to rank web resources in the top of popular search engines (such as Google and others). Therefore, to choose keywords, you should use specialized, relevant, and modern assistant services in this matter. You should choose among both high-frequency and medium-frequency or low-frequency keywords. All local phrases, relevant offers, quotes, expressions, and phrases are important.
How to create a winning B2B SEO strategy in 2024?
To create a powerful, high-quality, and competent strategy, it is necessary to think not only about which service with full functionality of tools to use as an assistant, but also to develop a clear action plan. A competent and qualified strategy is always an individual strategy that should include innovative trends of 2024, mobile promotion, optimization of web pages and voice search, the use of AI in search and marketing, user experience, algorithm technologies that will help Google perceive the website well and help it rank. The strategy should also include services such as keyword analysis on B2B website pages, studying the target audience and competitors, collecting and researching keywords, creating textual content, meta descriptions, meta tags, tags, image development, structure updates, building quality backlinks, and more.
Wow, such a comprehensive list on SEO tools! I've personally tried Semrush, and it's incredibly efficient with keywords.?