The best-selling sunscreen products in the US market

As awareness of skin health and UV damage increases, demand for sun protection products continues to grow. If you are planning to launch a new brand of sunscreen products in the United States, it will be helpful to understand the overall trends in the U.S. sunscreen industry and the popular products on the market in advance. Knowing which sunscreen products sell best is crucial in the highly competitive U.S. market. It can help you conduct effective market research and competitor analysis to conduct business better. Next, let’s introduce some popular sunscreen products on the American market.

Market Overview of the United States

The revenue generated in the Sun Protection market in the United States in 2024 amounts to US$2.05bn. The market is projected to experience an annual growth rate of 1.78% (CAGR 2024-2028). The United States generates the highest revenue in this market compared to other countries globally, with US$2.05bn in 2024. This translates to per-person revenues of US$6.01 in 2024 when considering the total population figures. The United States’ sun protection market is experiencing a surge in demand for natural and eco-friendly sunscreen products.

The trends of sunscreen products in the United States

Growing demand for broad-spectrum protection products:

People are paying more and more attention to comprehensive UV protection, and the demand for broad-spectrum sunscreen products is increasing. Spectrum sunscreen protects against UVB and UVA radiation, helping us prevent skin problems such as sunburn and skin cancer.

Physical sunscreen products are popular:

Physical sunscreen products that contain ingredients such as zinc oxide and titanium dioxide are popular in the market because they work immediately, do not require waiting, and are less likely to cause skin allergic reactions. In contrast, chemical sunscreen products that contain ingredients such as parabens are increasingly being questioned by some consumers because they may cause allergies or other skin problems.

Increased demand for waterproof and sweat-resistant products:

With people’s love for outdoor sports and water activities, the demand for waterproof and sweat-resistant sun protection products is also increasing. People want sun protection that remains effective even after sweating or exposure to water.

Lighter and easier-to-absorb texture:

People are more likely to choose sunscreen products that are light and easy to absorb and do not want products to feel heavy or sticky on the skin. Therefore, you are increasingly focusing on developing products with refreshing textures to enhance peoples’ experience.

Antioxidant and skin care benefits:

In addition to sun protection functions, people are also increasingly interested in sunscreen products that contain antioxidants and skincare benefits. Some products containing antioxidant ingredients such as vitamin C, vitamin E, and tea polyphenols are popular because they help protect the skin from free radical damage and improve the overall health of the skin.

Concern about environmental protection and natural ingredients:

More and more people are paying attention to products’ ecological protection performance and the ingredients’ source. They prefer natural sunscreen products that do not contain chemical additives, fragrances, or alcohol to protect their skin while being environmentally friendly.

These trends reflect people’s needs and preferences for sunscreen products. If you are prepared to start your business with sunscreen products, you must carry out product innovation and brand marketing according to market trends to meet consumer needs and maintain a competitive advantage. Xiran Cosmetics Factory can help you; they can not only provide you with high-quality products but also design your products according to your requirements. If you are looking for quality, competitively priced, exclusive products, the Xiran team is working for you and your success.

Principles of chemical and physical sunscreen

Chemical Sunscreen:

Chemical sunscreen products contain chemical ingredients, such as oxybenzone, benzophenone, etc., which absorb UV radiation and convert it into heat energy, thus protecting the skin from UV damage. It is transparent, light, and easy to apply and forms a protective film on the skin without leaving white marks. They can also provide broad-spectrum protection, including protection against UVA and UVB radiation.

Physical sunscreen:

Physical sunscreen products contain ingredients such as zinc oxide and titanium dioxide, which form a physical barrier on the skin’s surface to reflect and scatter UV rays, thereby preventing UV radiation from entering the skin. It is relatively thick and sometimes leaves white or light-colored traces. They are gentler for sensitive skin because the skin does not absorb them and instead forms a protective film on the skin’s surface.

Hot-selling sunscreen products in the United States

Neutrogena Ultra Sheer Dry-Touch Sunscreen:

Lightweight and easily absorbed, non-greasy, and non-clogging pores. Provides highly effective broad-spectrum sun protection with antioxidant ingredients that help protect against free radical damage.

Coppertone Sport Sunscreen Spray:

Water-based spray design, easy to apply, suitable for outdoor sports and water activities. With waterproof performance, it is not easy to be washed away by sweat and water, with long-lasting skin protection.

Banana Boat Ultra Sport Sunscreen Lotion:

Suitable for outdoor sports, providing strong sun protection. Lightweight, easy to apply, non-greasy, comfortable, and long-lasting for extended outdoor activities.

La Roche-Posay Anthelios Melt-In Sunscreen Milk:

Highly effective sunscreen performance with unique active ingredients that provide broad-spectrum UV protection. Formulated to be gently and quickly absorbed, it does not irritate the skin and is suitable for sensitive skin.

Hawaiian Tropic Silk Hydration Sunscreen Lotion:

The refreshing coconut-scented formula provides long-lasting hydration and moisturization. Strong sun protection while moisturizing skin, leaving it soft and smooth

These sunscreens are highly popular in the U.S. market, with benefits that include efficient sun protection, comfortable use, water resistance, long-lasting protection, and suitability for different activity scenarios and skin types. Consumers trust them as their first choice for daily protection

How do you customize your sunscreen brand in the US market?

When starting a sunscreen brand business, you should decide what makes your brand unique. Begin with a basic product, decide on the ingredients you want to focus on, set a budget, and find a reliable supplier to help you make and improve your product.

Who can help you?

Guangzhou Xiran Cosmetics Company is well-known for its excellent cosmetics. They offer customizable sunscreen products to suit different preferences. Xiran has a team of 10 R&D chemists who create more than 10,000 formulas. From raw materials to finished products, they conduct more than ten strict quality inspections to ensure they provide you with high-quality products. So, the product formulas and ingredients are all-natural, vegan, and cruelty-free. Xiran has provided high-quality services to customers worldwide, including Europe, America, Asia, the Middle East, and South Africa. Their unique line of sunscreens is customized to your needs, giving you the best products to help you start your business.

Sum up

Understanding good product trends and hot sellers is vital to succeed in the highly competitive U.S. sunscreen market. Customers demand sunscreen products with broad-spectrum protection, lightweight textures, and natural ingredients. Popular brands like Neutrogena and Coppertone offer reliable options. If you need to create your brand, focus on the uniqueness of the product, elemental formula, and quality ingredients. Guangzhou Xiran Cosmetics can customize products to meet these needs. With expertise in research, formulation, and production, Xiran can provide you with high-quality, competitive, and unique sunscreen products, paving the way for your success in the US market.