Best Recruitment Practices That Every Recruiter Should Follow in 2020

Recruitment today is not just about scanning resumes, scheduling interviews, and filling positions in the organization. This process requires a lot of creativity in order to target potential talents efficiently in a candidate-driven market. With increasing unemployment and constant struggle to meet the demands of the organization as well as the employees, recruiters are now faced with a challenge to fulfill the requirements faster than before.

More than just filling a position, it is about hiring the right person for the right job. Achieving this combination would ensure that the person remains associated with the organization for a long time and the investments made in the growth and development of the candidate generate returns in the form of value addition being done by the employee.

Technology has also made it easy for candidates to engage and apply with organizations. Platforms like LinkedIn are now allowing people to become career coaches where they can address the queries of job seekers in a better way. Social media has been instrumental in recruitment marketing where candidates are made to engage with the various aspects of human capital management and development undertaken by different companies across industries.

Nowadays, technology enhancements like artificial intelligence are taking human emotions out of the equation by providing a unique system which probes and learns on its own by analyzing patterns. This is extremely useful when recruiters are faced with the task of social profile analysis, and online behavior of candidates.

With cut-throat competition in the market, recruiters need to go all out with innovative strategies, aggressive targeting, and creative approaches to get the best talents for their organization.

While 2019 had its own developments and interesting trends with respect to recruitment, 2020 is looking even more prospective due to the trends that are currently being seen in the industry.

Let’s have a look at some of the best practices and trends that recruiters should follow in 2020.

Transition From Outbound To Inbound

Until very recently, the focus of recruitment has been to get application through outbound efforts. However, there has been a drastic change in this mechanism wherein the results today are obtained from inbound efforts. This has been made possible due to increased usage of recruitment marketing.

Recruitment marketing is also known as the pre-applicant stage of talent acquisition wherein the potential candidates are nurtured and attacked to the organization with the use of effective marketing, employer branding, and brand engagement. This not only helps to get better applications, but also ensure that the candidate is genuinely interested in the profile for which they have applied. 

Go Paperless

Gone are the days when the 2-page resume, a lengthy curriculum vitae, cover letter, and references would help candidates get the job that they applied for. Not only is the manual management of documents quite tedious, but it really does not do justice to the candidate who can lose out on a lucrative opportunity due to a poor template. Moreover, it is not easy to maintain track of the status of each physical resume received by the recruiter.

In 2020, make sure you leverage technology to your complete advantage and go paperless. Digital resumes are the craze these days with people coming up with mini-websites and online resumes where they show their creativity. The best thing about digital resumes is that they can be tracked, all references can be linked and checked immediately, the candidates can be contacted immediately, and all information can be stored on the device using QR codes.

Also, by going paperless, you will be helping the environment by saving paper. Wouldn’t that make you feel good?

Becoming Artificially Intelligent

Artificial intelligence has seen a massive growth in the last few years and it has already been implemented in different industries. Although the technology is at a nascent stage, its potential is huge, and applications have already started reaping the benefit of this.

A good example of the implementation of AI in recruitment is the use of software that helps in detecting and assessing the nervousness of the candidates from their body languages. It also helps in assessing whether the questions being answered by the candidates are true or false.

Companies like Pepsico have already started using artificial intelligence in their interviews where automated video messages and phone calls are used. Sufficient time is given to candidates to provide their response and rarely would a candidate feel like they are interacting with a system generated communication system. AI can also prove to be very useful for scanning resumes and automatically sort the ones that meet a company’s hiring trend, preference, and past employee engagement. 

Embrace Mobility

More than 80% of website traffic is seen on the mobile site. Cheaper internet data, wider adoption of mobility services, and the on-going efforts to create a truly digital India have made it quintessential for organizations to adopt mobility. Google, the most popular search engine in the world today, has also shared in its update that it is moving more sites to mobile-first indexing.

Statistics reveal that 45% of candidates use their phones at least once a day for exploring possible job options. 16% of job seekers prefer to submit their applications through their mobile phones. Thanks to platforms like LinkedIn, candidates have now moved to the mobile platform due to the convenience provided by dedicated apps or hybrid websites which make it easy for candidates to browse profiles, and apply just at the click of a button.

If your recruitment strategy does not have a scope for mobility integration, then you are using out on a huge potential opportunity. 

More Trends To Follow This Year

2020 has just begun and already new trends have started taking shape in the industry. In the coming months, we can expect several new practices and trends to surface, related to social recruiting, recruitment automation platforms, and technology integrations. Stay connected and follow the updates to make sure that you don’t miss out on an important trend.