The Best Recruiting Email Template for Passive Candidates
It's no secret that the majority of job seekers today are passive candidates. But what does this really mean?
A passive candidate is someone who is not currently looking for jobs but would consider one if the right offer came along. In this regard, they are a lot like inactive prospects – someone who was once interested in your company but has not actively engaged in any way for quite some time.
That’s why before you send that first email to a cold contact (i.e., a person with whom you do not yet have any relationship), it's important to make sure you understand who they are and what their level of interest is in your company.
A passive candidate could be interested in your company, but not actively seeking a role at this time. The person may have been turned off by a bad experience with other companies, or they are just not ready to commit at the moment for whatever reason.
However, as long as you make them feel like an active participant during the process of pursuing their job interest, they will be more likely to continue the conversation with you, and your chance of success will be higher. So, what can you say to make them feel more active in their job interest?
HOW TO SEND EMAILS TO PASSIVE CANDIDATES?
The best time to get a promising candidate on the team is when they are still passive. This means that they are not looking for a new job yet, but it's just a matter of time before they start hunting for one. The question is how do you get them to come work with you?
A lot of people think that sending an email is the best way to convert passive candidates into active ones. In order to achieve that you need an email template that can convert them into active prospects.
To increase your email open and response rates, make sure that you personalize both the subject line and the body of the email.
The body of the email should always contain a piece of brief information about the company and some more detail about the open position. Tell the candidate about your?Employee Value Propositions, and stories about why your employees love working for you. Don't forget to include a well-written?job description.
EMAIL TEMPLATE:
Subject line: [Company_name] is looking for a [job_title] / Interested in joining our team at [Company_name]?
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Hi [Candidate_Name],
I am [your name], [your job_title] at [company_name]. I saw your profile on [e.g.?LinkedIn?or Job portal] and I was really impressed by your experience in [add specific field or achievement that caught your eye].
We are currently looking for a [job_title – add a link to the job description] to join our team. I’d love to tell you a little more about this position and learn a few things about you, as well. Are you available [include date and time or a period of time, e.g. ‘sometime this week’]? If so, I’d be happy to set up a call. I’m also happy to coordinate via email or LinkedIn if you prefer.
I hope you have a great day,
[Your name]
[Signature]
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