The Best QR Code Generator for Marketing: Things To Look For

2023 saw a staggering 433-percent surge in QR code creation.

Given its ability to hold a storehouse of information, it’s no wonder why they are at the forefront of every industry, particularly within the business and marketing landscape.

From festival tickets to cafe menus to QR codes for marketing billboards, the gateway to rich information has been sitting under our noses.

The challenge now is picking a QR builder that can take your business to the next level. But with countless software options claiming to have cutting-edge features, how do you know that one functions as advertised?

Try typing “the best QR code generator” in your browser, and you will find yourself falling into a digital wonderland.

We have outlined a list of key features to help you select the best QR code maker for your marketing goals.

Keep reading to learn more.

12 essential features of a high-performing QR code generator

QR codes in marketing campaigns are dynamic forces, and your chosen one should reflect that.?

Here are qualities that your QR code builder must have:

Variety of dynamic QR code solutions

Generic QR codes might just encode URLs, but using the best QR code generator lets you create dynamic QR codes for diverse tasks.

Static QR codes are valuable for specific applications, but they lack the adaptability required for modern campaigns.

Dynamic solutions, on the other hand, cater to a wider range of needs, from social media promotions to digital vouchers, QR codes for product information, sales campaigns, and sleek business cards.

This capacity empowers marketers to create targeted and flexible campaigns, which is key to a successful marketing strategy.

Editable even after printing

A dynamic QR code generator allows users to modify the linked content behind the code at any time.

This is essential for redirecting users to updated promotions, landing pages, or an entirely different website without printing and distributing another batch of materials.

Even if things need to be changed throughout the promotional phase of your campaign or if your strategy needs adjustments, you can easily update the linked content within the same QR code.

Plus, this guarantees that you consistently deliver the most accurate and relevant content to your audience.

Robust analytics and tracking

Analytics will tell you if your QR code in advertising is working or not.?

Scan count reveals the code’s reach, while unique scans indicate user engagement. The scanning location also paints a vivid picture of where your audience is interacting, allowing for targeted marketing initiatives.

Furthermore, knowing the device used by your customers helps you design content for specific platforms.?

This intel allows businesses to make data-driven decisions and refine campaigns for even better results.

Collaborative platform

You may not realize it, but software like QR TIGER QR Code Generator offers a QR code for enterprise solutions that empowers enterprise companies to streamline their workflows and marketing strategies.

We all know how QR codes have become a marketing mainstay. With a QR code generator for teams, collaboratives or project teams can create, manage, and control resource allocation across departments, brands, or countries in a single hub.

You can even add or remove team members, assign user designation, and set each one a custom domain for each QR campaign, making it a must-have platform.

Wide range of QR code customization options

Basic QR codes are fine while they do their job, but for a QR code generator to remain competitive in this digital landscape, it should have a diverse range of customization options.?

Through this, users can add their company logo, pick colors that match their brand, or throw a fun frame with a captivating call to action (CTA) to make their codes truly their own.

This doesn’t just look stylish; it also makes your QR code for marketing more interesting, increasing the chances of people scanning it.

Supports bulk generation

If you’re a company that runs a QR code advertising strategy or needs QR codes for product authentication, creating them one at a time would take forever.

That’s where bulk QR generation comes in, letting you create hundreds of QR codes—even up to 3,000 in one go if you team up with QR TIGER.

This not only saves time but also streamlines workflow across various applications and allows users to achieve greater efficiency.

Integration capabilities

What makes a software the best QR code generator is how it can seamlessly connect with other tools you already use.

Think marketing platforms, CRM tools like HubSpot, social media schedulers, or workflow automation such as Zapier.

This makes work even more convenient, enhances QR code generators from one-off tools to strategic assets, and empowers users to maximize the full potential of QR codes.

Easy to navigate

The true effectiveness of a QR code builder is determined by the ease with which QR codes can be generated.

With a clear layout, intuitive interface, and well-organized options, businesses of all sizes, educators, the transportation or utility sector, or budding marketers can maximize the technology.

This further removes the technical barrier, allowing users to focus on creating functional codes and enhancing customer experience.

Reliable customer support

The beauty of QR codes is their versatility, but with this versatility comes different functionalities and data types that muddy the waters.

Even the most user-friendly QR generator can have surprise hiccups, too.

This is why a responsive and reliable support team is important to ensure flawless QR code creation, address user queries efficiently, and easily troubleshoot functionality issues.

Error correction feature

To be considered one of the best QR code generators online, their toolkit should extend beyond simple analytics and offer advanced features like QR code error correction to guarantee scannability.

This mechanism empowers QR codes to withstand the inevitable environmental wear and tear they may encounter, especially if they are integrated into high-traffic areas, such as shopping malls, restaurants, or QR codes on marketing materials.

Even if parts of the code get scratched, smudged, or torn, a smart device can still decipher the encoded message.

This gives your QR codes an additional lifeline in case they get partially damaged.

Mobile-optimized

Any content embedded in a QR code should be optimized on smartphone screens.

Every scanner shouldn’t have to zoom in and out or download a separate app to access the code.

Make sure your chosen QR builder creates QR codes that are built for those little and handy phones.

Cost-efficient

QR codes are all about accessibility. If a QR code maker is easy on the wallet, everyone from small businesses to giant corporations can jump aboard.

Although there are free QR code generators available online, they lack advanced functionalities, such as tracking and editing, which can improve business practices and services.

With a cost-effective QR generator online, users can experiment with QR codes in various contexts, from product packaging to business cards, paving the way for their universal use.

How do I create a QR code for marketing?

QR codes are a fantastic way to bridge the physical marketing and the digital world.?

Here’s how to create them to unleash their marketing magic:

1. Go to QR TIGER QR Code Generator and log in to your account.
2. Choose a QR code solution depending on the type of content your QR code will be used for, and then enter the necessary information.
3. Select Static QR or Dynamic QR, then click Generate QR code.
4. Customize your QR code with your brand’s color palette, patterns, and frames, and include a logo.
5. Perform a scan test to ensure your QR codes are in excellent state, then click Download.

Advantages of using QR codes in marketing

Business marketing is a demanding field, and QRs can be the game-changer that puts you ahead of competitors.

Here are the advantages of using QR codes in your marketing strategy:

Seamless information delivery

QR codes offer a compelling solution for businesses and organizations seeking to enhance user experience and information accessibility.

With a quick scan, customers are effortlessly transported to a hub of information, leaving behind the need for manual searches.

And since they can be integrated into different marketing collaterals, from product packaging to ads and billboards, this further amplifies their effectiveness in information delivery.

Measurable engagement

QR codes enable users to track user engagement with remarkable precision.

With this, businesses can gain critical insights into how many people scanned their code, time and location of scan, and the type of device used.

This intel empowers marketers to evaluate campaign outcomes, identify areas for improvement, and sharpen strategic plans.

Boost engagement with interactive experiences

As the competition to attract more customers grows fiercer, businesses need to innovate their engagement approaches, and QR codes stand as the best choice in this arena.

They can be used to spark immersive experiences, such as launching a QR code marketing campaign, a product video, participating in a loyalty program, or unlocking exclusive content.

This approach enriches the brand-customer relationship, making every scanning experience truly unforgettable.

Boost your business with QR code technology

And that’s a wrap—this is your cheat sheet for choosing the best QR code generator for your marketing initiatives.

Prioritizing these key features empowers you to revolutionize your QR code for marketing campaign efforts and send your success rate soaring.

Remember, the ideal tool should not only generate functional QR codes but also serve as a strategic asset. Don’t settle for anything less than the best!

Boost those conversions, streamline your initiatives, and take your QR code marketing strategy from zero to hero with QR TIGER today!