The Best Product Pages Follow This Model

Amazon is often the first store people turn to for online shopping. Whatever you’re looking for, Amazon has it.

But being the #1 online source for everything you need is only part of Amazon’s appeal.

The other part is simple — Amazon knows how to design product pages that attract shoppers and cause them to convert.

Nir Eyal’s Hooked model provides a great explanation for why Amazon’s product pages work so well. There’s a trigger that grabs the customer’s attention and compels the customer to act. The action is rewarded and then followed by a request.?

Repeating this process in product page design hooks the customer.

In our recent article, we discuss how the Hooked Model AND different psychological triggers work on Amazon’s product pages and how you can use them to design your own high-converting product pages.?

You can check it out here.