Best Practices for Your Next B2B Email Marketing Campaign

Over?89%?of marketers use?email as the primary channel?for generating leads.?B2B email marketing?campaigns?are consistently one of the best marketing strategies available for modern marketers.?

However, there is a caveat. It’s that the emails must be done well. If they are not, then instead of helping organizations meet their intended goals — such as generating leads, moving leads through a buyer’s journey, and?building a brand?— the emails will have the opposite impact.??

To avoid that scenario, bring these 10 email marketing best practices into your campaign planning process.

1—Make Your Subject Lines Clickable

Think of email subject lines as the hook that makes recipients click to open your emails — or not! Without a good subject line, most emails never get that coveted click and land in the trash without ever being read. To avoid that outcome, follow subject line creation best practices.

2—Hit?the Right Note in Your Email’s Opening Sentence?

After you’ve nailed your subject line, the next most important bit of content is the first line of your email. Most are truly boring and uninspiring, because they are inauthentic, to general, and not original. Instead, follow these best practice guidelines to write better opening sentences in your emails.

3—Body Text Length

You may wonder what the ideal word count for emails is. Think of it as a Goldilocks scenario — too few words are good and too many words are not good. The “just right range”?according to one study?is 50 to 125 words, both garnering a 51% response rate.?

4—Call to Action

Your call to action needs to generate action as quickly as possible before your recipients forget and move on to their next task. Here are a few best practices for creating perfect calls to action in your emails: https://vibriefing.news/10-best-practices-for-your-next-b2b-email-marketing-campaign/.

5—Create a High-Impact Prospect List

The leading characteristics of a great email marketing list is the size of the list and the prospects on the list. Typically, an organization needs a large list — even up to a million people — to generate a high response. Also, you need to be sure that the prospects on the list are viable candidates for your company’s products and services. Ask yourself if?these leads are pre-qualified?and able to?convert into opportunities.?

Buying lists is not a great practice with GDPR laws in place. The best option is to have your target audience opt-in as a marketing contact. There are several options to create an opt-in: offer good content, invite for events, offer free trials, ask for subscriptions, etc. Once they become a marketing-qualified lead?you can put them in nurture sequences and formally introduce them to your products and services.

6—Segment Your Prospect List

If you have a great email list, there is a way to make it even better — segment it. This pro tip works because experienced B2B email marketers know how much greater response they receive with a segmented versus unsegmented list.?

Your prospect list can be segmented by a wide range of criteria depending on your marketing goals. The basic formula is to group prospects together who share similar behaviors.

7—Set Your KPIs

Measuring the impact of your email marketing campaigns is critical for process improvement. You want to find out what worked and what didn’t so you can improve on your subsequent email marketing campaigns.?

Find a list of the top 10 key performance indicators (KPI) for B2B email marketing campaigns at https://vibriefing.news/10-best-practices-for-your-next-b2b-email-marketing-campaign/.

8—Ensure You Are Mobile Ready

In the age of mobile devices, if your emails don’t work as well on mobile devices as they do on desktops, you’ll lose a lot of the intended impact. As a result, creating mobile-optimized emails can help increase your ROI. It may seem obvious, but some organizations don’t take this important point into consideration.

One of the most important ways to ensure that your emails are mobile-ready is to use clear and concise formatting. Following a 3-minute read time and testing across multiple devices can go a long way to optimize your email for mobile. Also, make sure there is considerable negative space so that recipients can easily view the content against the background.?

9—Offer?Lead Magnets?for Opt-ins

If you’re creating emails outside your contact base to generate a lot of leads in a short amount of time, consider the relevance of your gated lead magnet or freebie. These lead magnets are a great way to engage your?audience while collecting their contact details for you to act on them later.?

10—Pace Your Email Frequency?

How often can you send B2B lead generation emails to your prospect list? The ideal answer is frequently enough to generate the number of leads you need to fill the top of your funnel, but not so often that you create email fatigue and land in the trash more often than not.?

More Email Marketing Tips

Find more helpful email marketing tips, including subject line, KPI, and lead magnet ideas, at https://vibriefing.news/10-best-practices-for-your-next-b2b-email-marketing-campaign/.