Best Practices for Nonprofit Websites: Engaging Ideas B Corps

By MK Moore and Kaylee Gardner

I was talking with a friend recently about the upcoming election and how much I had volunteered in the lead up to 2020. How, in 2019, I canvassed in the freezing cold. Then when life moved online, how I phone banked for candidates, fundraised, and remotely helped people navigate mail-in voter registration.

Even though I’m a little out of practice this election cycle, I’m interested in getting back into the swing of things. So, I took to Google and looked up nonprofit organizations that might have election volunteer opportunities.

Where did my search take me? Nonprofit websites.

My experience isn’t unique. When someone’s curious about a cause, they likely take to their search browser and interact with a nonprofit’s website. But my perspective, as someone who works on nonprofit websites everyday, is unique.

So, what are some of the ways we can build trust trust and brand alignment with our nonprofit websites? Well, the answer might lie in a strange place: in the for-profit sector.

What Nonprofits Can Learn from B-Corps’ Best Website Practices

I’m partnering up with Constructive’s Digital Strategist?Kaylee Gardner who’s spent years breaking down everything from on-page traffic signals to broader industry trends for nonprofits. From Ben & Jerry’s to Patagonia’s websites, we’ve identified some of the best practices and trust signals used by B Corps to serve as inspiration for your nonprofit website.

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