Best Practices for Marketing Email Blasts
Geraldo Fournier MBA, MSIT
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Make The Most of Your Marketing Emails
Most organizations send marketing emails on a regular basis with the purpose of retention and branding. In an increasingly competitive industry, remaining top of mind is critical to retaining your consumer base. What better way to stay top of mind than to deliver messages right to your customer's desktop or phone? Emails are an excellent approach to re-engage people who have stopped returning or to reach out to new customers.
Marketing emails serve a variety of functions. To mention a few, they help grow your brand, generate income, enhance retention, drive website traffic, and distribute special offers. CRM systems enable you to view income earned by email campaigns, allowing you to better assess the ROI of your marketing efforts. To begin, build new campaigns and choose the sort of email you wish to send. When developing campaigns, make sure to include your campaign name and logo:
Advanced filters allow you to tailor your recipient list based on parameters such as time since previous visit, number of visits, amount spent, and car make. You may select from hundreds of picture templates and modify them to your desire! You can build and schedule an email blast in minutes with the new Email Builder.
A Weber’s new Email Builder is a simple drag-and-drop system that lets you generate personalized emails from a number of themes. Drag and drop text, graphics, videos, and other elements from over 100 templates to create an email blast in minutes.
Here are some excellent practices for optimizing your marketing emails:
1.??Consider sending email blasts on Tuesday, Thursday, or Wednesday (that order has the highest potential for open rate) between 10 AM – 3 PM.
2.??Determine a target audience and tailor your message or incentive to them. This is what marketing is all about! Utilize the filters available in our Email Builder to help you accomplish this.
3.??Don’t overthink your subject line. Keep it relevant to the message or theme of your email and don’t forget to use preview text to give them a hint of what is in your email.
4.??The design of your email should highlight the message and not distract from it. Use complimentary accent colors to match the design you select.
5.??Engage your customers with compelling content. Here are a few tips and tricks for writing engaging content:
6.??Don’t forget the Call-To-Action. Tell your customers what to do next and give them an easy way to do it.
7.??Evaluate the performance of your email blasts using open rate and conversion rate statistics to determine a strategy that works best for your business.
25 Best Email Marketing Tips to Power Up Your Strategy
Have you recently discovered email marketing and are unsure how to maximize your efforts?
Today, we're going to provide some lovely email marketing ideas to help you grow your business! Create an email marketing calendar for each month. There is a lot that can go into preparing and scheduling your company email newsletter, so having a strategy before getting started is beneficial. Set up time in your schedule for each component of your newsletter—from brainstorming to writing the first draft to designing and sending out emails, you'll be able to complete each step on your timeline.
This will help you keep on track and focus your efforts where they are most required! Make a newsletter template. Your email marketing calendar will help you plan and schedule newsletter campaigns, but it won't get you off to a good start. It's critical to have a common template for your email newsletters so that they all look the same and are simple to interpret.
This provides your subscribers more trust that they are getting what they paid for when they pay each month—you'll also be able to generate stunning content and track where your subscribers are coming from!
Email has shown to be an effective strategy for acquiring new customers, with marketers claiming that business email is 40X more effective than Facebook and Twitter combined. So, it's a shame you're not making the most of it. Most marketers continue to use their business email to send newsletters and form emails, but they are missing out on opportunities to create connections with their consumers.
I was talking with a business coach the other day who offers her coaching services through her email newsletter. She stated that many individuals opted up but did not purchase anything from the email since she was not giving value outside of the newsletter (like free webinars). This is why you must give value in addition to your newsletter.
Here are the finest methods to entice your subscribers, from crafting the ideal subject line to targeting the holidays with clever seasonal promotions.
Let’s see them!
Pro Email Marketing Tips for Marketers
In a hurry? Here are all the email tips found in this post:
1????????Lead with value
2????????Segment your email lists
3???????Hyper-personalize your content
4???????Time your email marketing campaigns
5???????Let unengaged subscribers go
6???????Take advantage of double unsubscribe opt-ins
7???????Don’t buy email lists
8???????Use email newsletter templates wisely
9???????Write clear and compelling subject lines
10??Don’t forget your preview text
11??Come up with entertaining email content
12??Target the holiday season
13??Create campaigns using trending topics
14??Plan social-infused emails
15??Reward customer loyalty
16??Equip your emails with interactive elements
17??Take care of email deliverability
18??Collect customer feedback
19??Match your emails with your landing pages
20??Embrace RSS Campaigns
21??Optimize your emails through A/B Testing
22??Use email testing tools
23??Pass the ‘5-second test’
24??Measure your results
25??Automate your email campaigns
1. Value-based leadership
One of the most important elements of developing a successful and lucrative connection with prospects and clients is reciprocity (providing value back to your audience).
To add value, you must implement customer-centric strategies that will turn them into brand evangelists. Begin by determining who your target audience is. Have you created buyer personas? This ideal portrayal will demonstrate what your target audience expects from you and will assist you in addressing their pain points. Knowing who to target allows you to create a content marketing plan that will benefit your prospects the most and enhance your email marketing efforts.
There are several methods for adding value to your messages:
As an example, Case studies and success stories should be provided. Provide recipes, DIY instructions, and other ideas and procedures that are not product specific. Display instructive product content that answers their problem concerns (blog articles, eBooks, etc.). For example, give them gifts, discounts, and freebies.
If you continually spam your prospects with sales pitch after sales pitch with no value offered in order to maximize conversions, you will rapidly lose subscribers and diminish your chances of closing the transaction. Instead, concentrate on building long-term connections with your prospects, which will eventually help you achieve client retention.
2. Segment Your Email Lists
Segmenting your email list entails categorizing your contacts based on where they are in the customer journey. Email marketers may construct multiple client segments based on the demographics, lifestyle, region, website activity, job title, psychographics, and other characteristics of their receivers. As you can see, segmenting your contact list guarantees that individuals receive bargains and offers that are relevant to them, increasing their likelihood of purchasing and decreasing their likelihood of unsubscribing! Keep this email marketing tip in mind when you segment your list and distribute your campaigns if you want to make your communications more successful. It'll be an instant success!
3. Hyper-Personalize Your Content
I'm sure you've heard of personalization before. This method is rather simple since all you need to do is include your subscriber's name in the subject line or email text, and your email is now more personalized!
If you want to take it a step further, you may employ hyper-personalization, which is one of the finest ways to adapt your communications to the needs of your audience. You must use the power of data, customer insights, analytics, and automation to hyper-personalize your campaigns. The more you know about your target audience, the more effective your campaigns will be. As a result, your message will feel less salesy and more natural, delivering an immediate answer to your customer's problems.
Last but not least, you'll need the support of a marketing automation solution like Moosend or Mailchimp to set up smart processes that will utilize the power of data to produce hyper-personalized communications!
4. Time Your Email Marketing Campaigns
"When and how often should I send out emails?" is one of the most often requested queries. Let's look at some email marketing statistics from 2021 to address this question:
Thursday emails had the greatest open rate, followed by Tuesday emails.
Saturday had the lowest average open rate of the week.
Email open rates peaked between 8 and 9 a.m.
After 6 p.m., open rates began to fall.
In terms of frequency, 2-5 campaigns each month is the sweet spot for having your emails read.
However, this does not necessarily imply that it is appropriate for your email list. The more information you have about your prospects' behavior, the better you will be able to establish the ideal time and frequency of your email messages.
Also, when first starting out, it is advisable to experiment and send your emails at various times to see what works best by evaluating the results!
5. Let Unengaged Subscribers Go
Let's face it: not everyone who signs up for your email newsletter will want to stay on your list indefinitely. People either move away, change careers, or just lose interest.
Whatever the cause, nothing irritates your consumers more than having to jump through hoops to unsubscribe from an email list. Don't make your subscribers look for a way out and then offer them one.
The bottom of your campaign is the most popular location for your unsubscribe button.
While this email marketing advice may appear ludicrous to you, ending on good terms is preferable to having people report you. This is quite likely if you "hide" the unsubscribe option from them.
Being open and honest will benefit your email list cleanliness efforts and increase your deliverability.
6. Take Advantage of Double Unsubscribe Opt-ins
Disengaged subscribers will find their way off of your email list regardless of what you do, as we saw above. But what about unintentional unsubscribes?
This might happen at any time, leaving your subscribers perplexed as to why they are no longer receiving messages from your company. This can lead to genuine disengagement! To circumvent this, use the power of the double unsubscribe opt-in.
This procedure ensures that your subscribers receive a message before leaving your email list. You can redirect them to a new website or show them a message with the option to cancel or unsubscribe. Adding an extra step can help you avoid inadvertent unsubscribes and reduce any potential inconveniences.
You'll need email software that supports this function if you wish to utilize it. To assist you, Moosend has recently released a double unsubscribe opt-in option.
7. Don’t Buy Email Lists
Building an email list from start has certain difficulties. You must design an online form to capture your visitors' interest and then persuade them to continue with you on their trip.
Of course, you may be approached by someone offering to sell you their email list. While such offers may appear appealing, you should never accept them.
Subscribers on lists like this may be of dubious origin. Furthermore, they may not be interested in what you have to offer, so you will notice a percentage of them unsubscribing the instant you begin contacting them.
Even if the numbers are modest at initially, building your own list of engaged subscribers is preferable than purchasing random mailing lists.
Pro tip: The easiest strategy to boost your list building is to construct conversion forms that provide wonderful rewards to site visitors in exchange for their email address!
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8. Use Email Newsletter Templates Wisely
Every email service provider has pre-made templates that you may use to develop a variety of campaigns.
Most email marketing recommendations would advise you to avoid utilizing generic designs that do not reflect your company's identity. That is correct. But it doesn't mean you can't use a template and personalize it to your liking!
For example, new email marketers might save time and prevent design-related hassles by using ready-made email newsletter designs as blueprints. Furthermore, in addition to using the email templates provided by your platform, you may design your own and keep them in your library for future use!
So, if you're considering altering templates but are hesitant, you may use them as suggestions to create something beautiful for your audience. Furthermore, the most of them are responsive, so they will look nice on a variety of mobile devices and email clients!
9. Write Clear and Compelling Subject Lines
Let's look at some useful email marketing strategies for your real email campaigns, beginning with the most vital component, your email subject lines!
To begin with, if your subject line isn't intriguing enough to get your prospects to click on the email, all of your email marketing efforts will be futile! Paying attention to your subject line wording will help you raise email open rates, keep campaigns out of spam folders, and get your message in front of the proper people. To get readers to click, you must:
Create a feeling of urgency/scarcity by using practical language that explains why readers must act immediately.
Keep them brief and to the point: Aim for between 30 and 50 characters (including spaces) to guarantee that your prospects can read them without being cut off, which is especially important on mobile devices. Stay away from spam triggers: To safeguard your email deliverability, avoid using all caps and many exclamation marks, as well as spammy terms like Cash, Quote, buy now, Free, or Save.
Emojis should be used: In the inbox, a witty emoji will help your email subject line stand out. To be humorous and imaginative, the majority of Halloween topic line ideas use emojis. If subject lines are the pain of your existence, you may test them with an AI-powered subject line tester like Refine! You may also obtain useful advice on how to enhance them, such as adding personalization, emoticons, and so on.
10. Don’t Forget Your Preview Text
Your preview text is as important as your subject lines! So, take advantage of the extra lines of copy to provide more details that will support your messages! Wendell August Forge employs preview content to entice readers to participate with the email campaign. The brand's decision is brilliant since it serves as a reminder of the new product introduction.
Similarly, Elementor seizes the chance to demonstrate the importance of checking the fresh email by informing its customers about the new features available.
In a summary, including relevant preview text that complements your subject line is a terrific method to intrigue your receivers while without exceeding the subject line length limit!
11. Come up with Entertaining Email Content
Your email text should be exciting and amusing in addition to being useful and brief. So, depending on your demographic, attempt to include your brand tone and provide your receivers with a one-of-a-kind experience.
Remember that the ultimate purpose of efficient email marketing is not to seal a sale, but to catch the reader and entice them to connect with your content and brand in the long run.
Blizzard, for example, is a video game firm that employs story-infused email language to send numerous marketing and sales messages to its audience. This text is perfect for Blizzard's email list, providing readers with an immersive experience outside of their favorite game!
Pro email marketing tip: Don't be afraid to tell your brand's narrative in order to advertise your products/services in a unique and innovative way. For years, brands like Coca-Cola have used this strategy with great success!
12. Target the Holiday Season
Sending holiday ads is an essential component of any successful eCommerce email marketing plan! You immediately think of Halloween, Black Friday, and Christmas when you think of the holiday season. However, these aren't the only holiday seasons to consider.
You may build creative ads that target Father's Day or, if your audience is mostly in the United States, offer 4th of July sales pitches.
You may develop unique groups for those celebrating different holidays by leveraging the power of consumer data. Then all you need is a stunning email design and an enticing offer to entice them to take action.
13. Create Campaigns Using Trending Topics
You may create almost any type of email with your email tool. But have you ever considered creating advertising based on current events?
If you explore social media, notably Twitter, you will find a variety of trending phrases. A recent instance involving a Picasso artwork that fell on the floor after being mistakenly positioned by a Greek officer is an example.
Of course, local companies jumped at the chance to build social media advertisements inspired by it. IKEA was one of them, promoting a single shelf using the hashtags #picasso and #oops. So, the question is, “Can you turn this into an email marketing campaign?”
Well, why not? People love seeing unique content in their inbox, especially when the inspiration is something like the above example! So, keep a close eye on what’s going on to create something astonishing for your audience!
14. Plan Social-Infused Emails
Getting ideas from social media is one thing but integrating real postings in your email campaigns is another email marketing tip to remember. Why?
Because connecting email and social media is one of the most popular email marketing methods for increasing engagement via channel cross-promotion.
And, because social media is one of the most important actors in promotion/engagement, "marrying" it with your email marketing can help you enhance your plan. That's a clever technique to increase your new eCommerce sales using social media postings and newsletters!
15. Recognize and Reward Customer Loyalty
Before we get into this email marketing tips, you should know that keeping existing customers is far less expensive than acquiring new ones.
If you want to use this technique, you should first target your current customers before investing in gaining new ones. eCommerce companies may do this through customer loyalty newsletters or buyer gratitude efforts.
Your loyal consumers would welcome a one-of-a-kind promotion or discount voucher to persuade them to return to your shop. Rewarding current clients is one of the most effective eCommerce techniques for growing your business! So, don't be afraid to launch a VIP promotion for your devoted fans!
16. Equip Your Emails with Interactive Elements
When we talk about interactive emails, we refer to campaigns that have various elements that the recipient can engage with simply by clicking on them.
The most common things found in these emails include GIFs, quizzes, videos, and countdown timers. These functional elements are meant to entice your audience by adding an extra engagement layer that will push the recipient towards your CTAs. Simple email marketing tips like this will help you create emails that will make your audience pay attention to your call-to-action, charm them, and hype them up for your next campaign!
17. Take Care of Email Deliverability
Email deliverability entails a set of activities that will help you place your email campaign into your subscriber’s inbox.
To maintain a high delivery score, though, you need to have a good sender reputation. Sadly, this score can be affected by a variety of factors. Some of them include:
Usually, sending messages that contain one or more spam words can be a reason for harming your delivery rate. So, as we said in the subject line section, try to come up with messages that are free of spammy words!
Moreover, try to perform email list hygiene as frequently as possible to remove potentially harmful email addresses and use a series of verification methods like SPF and DKIM to confirm your Sender IP and email messages. Lastly, don’t hesitate to use email spam checking software to ensure that your email delivery and sender reputation remain intact!
18. Collect Customer Feedback
Receiving feedback on products and services is critical for certain improvements. You don't have to go to great measures to find out what your consumers think of you, thankfully.
All you need is a client feedback campaign! You may send different emails to first-time customers to learn what they think of you, or to current customers for more detailed information. Whatever you decide, don't forget to provide your audience with a compelling reason to engage in your survey. To encourage recipients to share their stories, The Bump has established a specific email campaign. Of course, survey participants will have the opportunity to win a $250 Amazon gift card.
One of the most crucial email marketing ideas to consider is gathering feedback in order to enhance your business and products/services! So don't forget to employ them.
19. Match Your Email Campaigns with Your Landing Pages
The majority of your email marketing will most likely direct your subscribers to your website or product pages. What happens, though, when it comes to your landing pages?
Because they are separate sites, you may develop a converting landing page that corresponds to your email campaign to provide your audience with a sense of continuity. You may obtain this effect by doing the following:
Select a design that is comparable (colors, visuals, etc.)
Keep your tone consistent.
Use comparable language and phrases.
More specifically, you may choose email service providers that provide matching landing pages and email newsletter layouts. For example, Moosend's landing page editor allows customers to select styles that correlate to their newsletter layouts.
If you're currently using the platform, you can search through all of the landing page templates to locate ones that match the newsletter styles you're using. If not, you may establish a Moosend account to test them out before upgrading to a premium subscription to build more!
20. Embrace RSS Campaigns
RSS campaigns are automated messages that are sent to subscribers every time new content appears on your blog.
These emails are perfect for increasing your organic traffic (and SEO efforts) by promoting them directly to your audience. To create these email campaigns, you need to set them up through your email marketing software by selecting the RSS type and adding a feed URL.
RSS campaigns are an efficient tool to promote engagement with your content and give your audience the latest updates without searching through your website! Need some cool RSS feed newsletter templates? Get them all by registering for a Moosend account. The rest is easy!
21. Optimize Your Email Through A/B testing
No matter how valuable your content is or how clickable your subject lines are, not every email marketing campaign will get positive results.
That’s why A/B tests or split tests are a great way to see what strategies and offers work best for your large or small business. A/B testing involves testing two different variations of the same campaign against each other to see which gets the best results.
The first step in setting up an effective process is to decide what you’ll test. While you may want to check more than one element, it’s important to test one thing at a time. Isolating one variable makes sure you can point to the exact reason why one email got better results than the other. Things you might consider testing include:
Optimizing your campaigns is one of the most important email marketing tips I can give you. Be open to change and make adjustments to help your campaign perform better and increase your engagement and profit!
22. Use Email Testing Tools
One thing you should never forget is that A/B testing your campaigns and subject lines isn’t the only thing that will improve your email marketing plan.
To succeed, you’ll also need to take advantage of various advanced platforms to perform email tests. Below, you can see some of the most important testing tools you can use:
These services will allow you to fix common email problems and help you land your emails in your subscriber’s inbox every single time!
23. Pass the ‘5-Second Test’
Anyone creating email campaigns needs to remember that they only have a brief moment to capture their audience’s attention.
Your prospects are constantly bombarded with so much content every single day that it’s easy for them to tune you out. So, if something doesn’t capture their attention immediately, it won’t catch it at all.
The 5-second test is a user research tool that helps marketers measure what information their audience takes away within the first five seconds of viewing a design.
First impressions matter?and those five seconds may be all the time you have to get your point across. Send a copy of the email to a friend or colleague and ask them the following questions:
If their answers don’t satisfy you or if they are failing to see the point, then you may want to go back and rework your email.
24. Measure Your Results
With the amount of data available to businesses today, it’s easier than ever to monitor the performance of your email marketing campaigns based on specific metrics. Most email marketing tools will automatically track this information for each campaign you set up.
These key email marketing metrics can give you insight into what content resonates with your audience. Without measuring these data points, it’s impossible to improve your results.
25. Automate Your Email Campaigns
Setting up automated email workflows not only saves you time but allows you to personalize and segment your list based on predefined rules or triggers.
Some examples of successful email marketing automation include:
Marketing automation can be a game-changer for eCommerce stores that want to target their audience with the right message at the right time. After all, streamlining your tasks is the best gift you can give to yourself for a thriving business!
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