The Best Practices for High-Growth, PE-Backed Companies and Their Investors, Part One

Elevating Your Customer Acquisition Strategies

We at FOA are excited to share a series of Best Practice tips, thought leadership, and special guest interviews over the second half of 2024, covering topics we hear trending with family offices who invest in PE- and VC-backed companies! The goal of this series is to educate and support you and the families in our community, as well as share suggestions about questions you may want to consider asking the funds, companies, and other relationships you are investing in!

As we navigate through 2024, family offices and middle-market executives must stay ahead of the curve in customer acquisition strategies. We are seeing trends in utilizing AI's strengths and social media to help with outreach, marketing efforts, and engagement. Have you tried any of these options to help with customer acquisition? Are you aware of the efforts being used by the companies you are investing in??

Innovations in Customer Acquisition: What's Working in 2024

We're observing the integration of artificial intelligence (AI) into marketing processes. AI technologies are not only enhancing personalized marketing efforts but also significantly improving customer segmentation. By leveraging predictive analytics, companies can now anticipate customer behaviors and tailor their marketing campaigns to meet the specific needs and preferences of different consumer segments.

Another noteworthy strategy is using social media platforms to create interactive and engaging content. With the rise of platforms like TikTok and Instagram Reels, companies have the opportunity to reach broader audiences through short, impactful videos that showcase their products or services in a compelling way. Engaging with customers through these platforms not only boosts visibility but also fosters a sense of community and loyalty.

As the landscape of customer acquisition continues to evolve, staying updated with these innovative strategies will be key to driving growth and staying competitive in the dynamic market of 2024.

Upcoming Events!

FOA Family Office and Wealth Creator Summit

October 1st and 2nd ? Kauffman Center for the Performing Arts and Chicken & Pickle, Overland Park, Kansas City, MO.

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Speaker Highlight – Joseph 'Jo Blaq' Macklin

This week, we want to give the spotlight to Joseph 'Jo Blaq' Macklin! Joseph is a multi-platinum Grammy award-nominated music producer, songwriter, engineer, and vocal arranger, and a KC native who founded DistrKCt and the DistrKCt IS Foundation! After 14 years in the music industry, Joseph returned to his hometown of Kansas City to create pathways and a venue for Kansas City youth to gain first-hand knowledge, experience, and a well-rounded foundation in various careers in the music production industry. With that goal, he has helped under-served youth in KC gain access to digital media production and trades like audio engineering, performance, broadcasting, coding, sound design and mixing, videography, music production, and more. Joseph puts his heart into all his work, bringing great opportunities to children in his community.

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