Best Practices for Facebook Event Ads

What are Facebook Event Ads, and why should you care?

Before we can begin discussing Facebook Event Ads, we must first answer a question: what are Facebook Events?

• According to Facebook, the feature "lets you organize and respond to gatherings in the real world with people on Facebook."

The great thing with Facebook Events is that they work for both businesses and personal pages. Therefore, you can use them to organize a business event to expand your audience and generate new leads, or you can use the feature to meet with friends and people who share your similar interests. Either way, it is a great way to get information out to your audience and bring people together.

Now that we have covered what Facebook Events are, let's discuss what Facebook Event Ads are.

• Facebook Event Ads differ than other types of ads on Facebook in that they focus on driving event attendance (traffic) and responses (engagement).

Therefore, once you have created your event, you are then able to create a Facebook Event Ad. So why should you care?

1. It creates a seamless pathway from newsfeed to invite
2. Looks more like a boosted post rather than a typical ad
3. Helps with CTR

Here are some best practices to keep in mind when using Facebook events and creating a Facebook Event Ad.

1. Send personal invites to users (this increases awareness)
2. Put important information in the first 2 lines of the description (most people will only read the top lines of the description, so it is important to put the most important information up there)
3. Use stock images as a last resort (it is always better to use images that showcase the people or atmosphere people will find at the event)
4. Have employees or close friends mark that they are attending (it is known that no one ever wants to be the first one to mark that they are attending an event on Facebook, so it is important to have others break the ice)
5. Don't rely entirely on Facebook (utilize other tools to spread the word about your event, such as: flyers, email campaigns, etc...)