Best Practices for Effective YouTube Ads with a High ROI, According to Google

Effective?YouTube?ads translate to more leads, more sales, and a high ROI.

Google recommends the ABCDs for creating effective?YouTube?ads. According to Kantar, businesses that applied?these four best practices;

• Increase their short-term sales by 30%
• Increased their long-term band contribution by 17%

This factual data is only the tip of the iceberg. Many brands that run?YouTube?ads such as Fastrack, Pokemon, Cheetos, Coca-Cola, etc., have realized massive success – and they continue to advertise on?YouTube.

Here are the 2 best practices for?YouTube?ads according to Google (for more best practices visit this full guide);

Attention: Grab the Audience's Attention Fast

Google’s advice is to?hook?and?sustain?the audience’s attention using an?immersive?story?for effective?YouTube?ads

Sounds simple, right??

There are 3 key aspects here. Without one, then your?YouTube?ad will not be effective.

1. Hook – this means grabbing the attention of your audience first and in a way, they cannot bounce off quickly. Google advises you to make use of?tight framing?and?engaging pacing?to get into the heart of your story faster and hook your audience.
2. Sustain – means you have to keep your audience hooked for a given period (throughout your ad); sustain their attention. Google further recommends;

• the use of text and visuals to reinforce the message
• Avoid competing elements within the same video
• Ensure the visuals within the video are bright and have high contrast.?

1. immersive story – this gives you the ‘HOW’. How will you manage to hook and?sustain your audience until the end of your ad? Through an immersive story. Your story should be catchy enough to glue the audience to your ad. For example,?the Cheetos ad is definitely immersive. The audience is most likely to be fascinated and watch it till the end – it’s hilarious!

Branding: Richly Use Your Business's Branding Elements

Branding tells your audience who you are and what your business is all about using short text and visuals.

For effective?YouTube?ads branding in your videos has to be;

• Shown early on the video – within the first seconds
• Shown often throughout the video – present consistently
• Shown richly within the video

Tip:?Enhance branding within the video ad with audio. This means mentioning your brand – see and say.

A business’s most essential branding elements include a logo, tagline, color palette, and font.

Read the complete ABCDs of effective YouTube ads here;