Best Practices for a Data-Driven Creative Process in the Era of Programmatic
Accenture Digital partnered with DoubleClick in a research study on the effectiveness of data-driven creative. With 3 global brands, we tested several approaches to developing and implementing dynamic creative strategies within programmatic. Through testing and research DoubleClick redefined best practices for a data-driven creative process in the era of programmatic. Read all about the research and best practices for marketers, media agencies, and creative & production agencies in this comprehensive guide.