There are no best practices for CRO

A/B testing is the most popular form of conversion rate optimization. In fact, 56% of marketers use this method.

What is CRO anyway?

Conversion rate optimization is?the practice of increasing the percentage of users who perform a desired action on a website.?

The desired direction can include;

• 'Add to cart '
• Click a link
• Purchasing a product
• Completing a sign-up form.

Here is how conversion rate is determined;

For example, if your web page had 18 sales and 450 visitors last month, your conversion rate is 18 divided by 450 (0.04), multiplied by 100 = 4%.

Why SaaS business should pay close attention to CRO

• Businesses with over?40 landing pages?generated a whopping 12 times more leads than those with 1-5 landing pages.
• Companies see a?55% increase in leads?when increasing their number of landing pages from 10 to 15.
• Over?90% of visitors?who reported reading headlines also read?CTA copy.

On increasing your CRO, there are no best practices but rather the A/B testing is meant to look for repeatable and sustainable growth.

A great resource - Free course by Neil Patel CRO Unlocked

Brand Strategy

How will CRO play in your branding?

Let the brand messaging and positioning echo across all CRO experiments.

Let's face it, you can't quantify relationships. Branding is building an intangible relationship with your customers.

Conversion rate optimization as a branding vehicle will work through;

• Embracing experimentation even in the brand positioning
• Understanding that as your story brand evolves so will your landing pages' optimizations.
• Accommodating brand campaigns on your website elements when running CRO processes.

Content Strategy

Research indicates that a 1-second delay in your site loading speed results in a 7% reduction in your conversion.

After everything the high-quality content is done, you need to ensure your On-page SEO is on point as well.

Here are the metrics that will affect your CRO if not being optimized.

Best practices for your On-page SEO for optimizing your content.

1. Use Your Target Keyword In The First 100 Words
2. Wrap your blog post title in H1 Tag
3. Wrap subheadings in H2 Tags
4. Balance your keyword frequency
5. Optimize URLs for SEO
6. Use outbound ( external ) links
7. Front-load your keyword in the title tags
8. Use keyword modifiers
9. Use unique, keyword-rich meta descriptions

Write SaaS Copy

Don't make your copy more elusive and confusing than it already is. - it kills conversions.

• Let your marketing message be the controlling idea on your landing pages
• Keep fonts large enough to be readable
• Create curiosity/give visitors a reason to click ' Learn more '

Podcast Insights

• Use Google Optimize tool for your CRO a/b testing,
• Have a clear USP ( Unique Selling Proposition ) that gives your visitors a reason to purchase.
• Split test elements of your website before doing a whole redesign.

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Happy Tuesday

Learn & Grow

Okerosi Davis