The best practices of content topical coverage strategy
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Recently we’ve had a talk with? Koray Tu?berk GüBüR ,?the founder and owner of Holistic SEO & Digital. Koray publishes SEO Case Studies, researches, and detailed A/B tests along with their results.?He has been working with more than 300 companies on their SEO projects since 2015.?
Koray shared with me?the key points of content topical coverage strategy and findings after generating and posting AI content.?
A few interesting cites from the interview:
???Topical Authority = Topical Coverage + Historical Data. This is a formula that I found and simplified the idea of topical authority. Basically, when you cover more, for a longer time, you rank higher. But, coverage has many different sub-parts here. Covering on a different page, or on the same page. Covering it in X context, or a different Y context. And, which one to be covered first, and which one later. It should be on a heading or an HTML table.
???When it comes to the length of the content, I have just a simple rule “Write as long as necessary. Write as short as possible. Do not count words.”
???Do not believe in Googlers’ words, believe in Google search results.