Best practices for brands on LinkedIn Stories

The popularity of Stories across different social media platforms is at an all-time high. Story consumption is growing 15X faster than feeds. After all, Stories tap the power of authentic storytelling in a compelling, concise and easy-to-consume format.

Back in October 2020, LinkedIn too jumped on the Stories bandwagon, and recently shared some tips on how to brands could effectively put them to use. Here’s a summary of some of the best practices for LinkedIn Stories for brands. 

1.   Educate Your Audience

LinkedIn is a more professional platform in comparison to other social media counterparts. Providing insightful, educational tips or data on Stories can help your brand offer more value to your audience and reinforce your credibility.

LinkedIn shares this example from Adobe, which breaks down key information tips into smaller, bite-sized updates. 

2.   Highlight Your Products

LinkedIn Stories are a great platform to highlight your products. However, blatant sales-y content will most likely evade your audience’s attention. Put yourselves in the audience’s shoes and think of creative ways to showcase what you sell. Make sure you include a swipe-up link to your landing page as well. 

3.   Add a Human Touch

It’s important to have the right mix of content even on Stories. Tapping into your brand’s human side can help differentiate your brand and build stronger relationships with your audience. You could also build a great rapport by sharing details on corporate social responsibility initiatives or other community-focused activities.

4.   Share Event Updates

Given the nature of ephemeral content (content that’s only up for a period of time), Stories are the ideal place to provide updates on upcoming and ongoing events. Be it a webinar, conference or even a product launch, promoting them on Stories is highly recommended.

LinkedIn have shared this example from Deloitte Australia as a reference, where the event was featured on Stories before, during and after the event.

5.   Interact With Viewers

While viewers cannot yet react to or comment directly on your Story, there are other ways to boost engagement with your audience through Stories. For example, you could use a fun, engaging way to educate them through a quiz format. Once again, it’s key to take an audience-first mindset here and ensure the content is compelling and thumb-stopping. 

Ultimately, LinkedIn Stories give you the opportunity to share a spectrum of content. Make sure you use stickers, @mentions, and swipe ups to boost interactions. When it comes to telling your brand’s story on LinkedIn, there have never been more possibilities.