Best Practice to Send Smart Notifications

The secret … is a good push notification system 

What is the right way to monetize you application through a smart push notification system? That is the question every mobile application studio should have in mind to develop an efficient digital strategy. 

Our UX and Monetization team @Kazoolink discovered that the more users come back to your app better it is for you to increase your retention rate.

A Smart Push Notifications depends on:

• Relevancy
• Time wise 
• Contextual

Get more results by doing less

 The best advices our game developers' community can provide to you are to respect both:

• The users' time 
• Their attention

Make Your User Aware!

Push them have a look on the new possibilities

Users can easily bypass in app changes and new features that happen to your app. 

In order to catch their attention to a new monetization solution you will firstly need to make them aware of it. So let's inform users about the new way to get more credit and put less effort by using Kazoolink Share Wall.

Adapt the Push to Your Users

Focus on Their experienc

You already have active users who generate revenue for you? Increase their LTV by allowing them to share apps from the Kazoolink Share Wall! 

Use a Push Notification System with all active users who already used a monetization solution. It will allow them to significantly increase their revenue with a NEW and simple way to get more Credit. 

Bring Your User Back! 

Notifications are targeted to the right user at the right moment

Send an alert at the right time to non active users before it's too late. Depending on the activity of each user, alert them about the possibilities to get more free credit for instance.

 It can increase the retention rate, in addition of increasing your revenue and their satisfaction by getting free credits! 

Type of users concerned:

1. Active Users who don’t use the Sharing Wall
2. The non-active users

A Continuous Way of Monetization

Follow the Progression of your users and let them know! 

If they don’t know that they win… they will not come back to check it out.

Kazoolink monetize even when users are not playing your app. 

The network of your users is the key! Let your users know when their credit has arrived by sending them a push notification! They will see the success of their action and redo it. If they win you win...

#If you need more information about push notification system, don’t hesitate to let us know in comments or at [email protected].

See you soon on apps…

 Thanks for Celine and Claire for this article and Vincent for the great Design.

? Kazoolink. 2017