The best PPC tools we use at Oxedent(free/paid)
The internet is awash with tools that help you run and measure ads in an efficient manner. At Oxedent, we have been running PPC and Social Media ads for the best part of half a decade now. During this time, we have used a lot of different tools and softwares to develop mind-blowing results for our clients.
In this article, I will share 7 of the best tools that we use to run, optimise and measure ROI on ads that we run. Some of these are free, some are paid while some are freemium products:
1. Google Ads editor
Google Ads editor is the ultimate Holy Grail for all those who are running multiple PPC campaigns or large budgets. It is 4-5x faster than the Google Ads interface and helps you measure/make changes at scale.
Free Application
Official website: https://ads.google.com/home/tools/ads-editor/
2. Clickcease
ClickCease automatically blocks competitors and bots from wasting your ad budgets. It provides PPC click fraud detection, prevention and protection that will exclude invalid IPs and block fake clicks, which in turn will boost your campaigns and allow you to acquire more traffic and customers.
?Paid Application
Starting Price: 15$/month
Official website: https://www.clickcease.com/
3.SEMRush
SEMRush is one of the best tools I’ve ever used, especially for detailed keyword and domain data of your competitors. It offers solutions for SEO, PPC, content, social media and competitive research and is a very popular tool, exceptional for competitor analysis, strategy planning and campaign optimisation.
Paid Application
Starting Price: 99$/month
Official website: https://www.semrush.com/
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4. Google Optimize
Natively integrated with Google Analytics, Google Optimize helps you run tests on your website’s content to learn what works best for your visitors, including A/B, multivariate, and redirect tests.
?Free Application
Official website: https://optimize.google.com/optimize/home/
5. Google Analytics
Google Analytics is of course a must-have for measurement of ads/traffic on your website- you can track how effective your Google PPC campaigns are and how well your website is performing as a lead generation asset. Google Analytics is free, but for large enterprises, you need to get a premium option.
Free Application
Official website: https://analytics.google.com/
6. Google Tag Manager
Say bye bye to editing code as Tag Manager helps you update your website tags with punching only a few buttons on your keyboard.
Free Application
Official website: https://tagmanager.google.com/
7. Hotjar
An absolute gem of a tool and probably one of my personal favourites, Hotjar helps you see how the visitors are really using your website, collects user feedback and turns more visitors into customers. Hotjar is a powerful tool that reveals the online behavior and voice of your users.
Paid Application
Starting Price: 89$/month
Official website: https://www.hotjar.com/
Which other tools do you use for your PPC campaigns? Let me know in the comments!
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Healthcare Technology Leader
2 年Thanks a lot for sharing Biplab Poddar! This is an excellent list. At Oxedent, you have been doing very good performance marketing with great ROI. Keep it up and all the best.