Best New Creatives — 2022 Graduate Showcase — Part 4
Ian Wharton
Founder and CEO of Aide Health ? Advisor at Justified Studio ? Governor at Arts University Bournemouth
A question with an ever-intensifying spotlight is what the future of creative education looks like. Knowing the cost, knowing how we have mostly settled into the rituals of virtual learning and collaboration, university courses are a far less obvious route than when I was a student. Still, we should advocate their value. The best of them are deeply integrated with the industry, evaluate and advance their curriculums each year, and remain one of the few environments that allow broad creative discovery with the necessary miscalculations along the way. Most importantly, they still help develop outstanding talent.
Picking up from 2019 and 2020 after a regrettable gap due to covid, these four articles are a selection of 20 graduates who, in my view, are among the most talented to come from UK institutions this year. This is a scouted process with selections made from total current portfolio, rather than a singular piece of work. This is done to showcase breadth of talent and capability to potential employers.
There is work in here via individual enterprise that challenges, and in some cases exceeds, the standards of veteran teams in 20-year established creative firms. I hope you’re as excited by these people as I am.
16. Kirsty Lawrie
Graduate of the University of Hertfordshire . "I’m a creative/design hybrid from the University of Hertfordshire, specialising in advertising and branding with a penchant for designing for the greater good. I also happen to be a D&AD Wood Pencil winner, the owner of a ‘One to Watch’ portfolio as well as a recent graduate of the New Blood Academy. I love to create work that forces people to?re-think?‘how’ and ‘why’ things are the way they are, as well as challenging people’s?preconceived?perceptions through design."
Ambition: "I’d love to get stuck into?the industry, creating meaningful work that makes a positive impact, that I can follow from idea to fruition. I’d also love to continue learning to become more versed in skills such as art direction and copywriting."
Hopes for the industry: "I hope to see more diversity at the very top of the industry as well as more agencies and studios getting involved with schools and colleges to create more routes into?the industry possibly without the need for university."
17. Bryony Jones
Graduate of Ravensbourne University . "I'm a dyslexic?designer who can barely write, so I make up for it by always talking. I believe?in?well-crafted and thought-out design that can create impact, solve problems and resonate with all kinds of people."
Ambition: "To carry on learning and never stop, all whilst continuing to love my craft."
Hopes for the industry: "For the industry to continue to take steps towards improvement, making it a place where everyone feels welcome to contribute."
18. Jake Richardson
Graduate of University of the Arts London . "I am a?multi-disciplinary?designer with an interest in branding, typography, generative and motion design.?My recent work has questioned the concept of user interaction through creative coding and how it can have a direct impact on the design outcome, whether that be for branding or more experimental projects."
领英推荐
Ambition: "I want to gain as much experience as I can in the industry working for different studios that help push my creative interests and the explorative nature of my work."
Hopes for the industry: "I hope to learn and develop as a designer over time, gaining the connections and skills to eventually run my own studio which focuses on more experimental processes of design."
19. Holly Killen & Sam Pilkington
Graduates of the School of Communication Arts 2.0 . Holly: "I’m just starting my creative career and am currently on placement at Ogilvy." Sam: "Used to be in personal security, love anything extreme, have a passion for art."
Ambition: Holly: "I want to get great work out as often as I can, and win a full-sized black pencil, and the Grand Prix at Cannes within the next 5 years." Sam: "For Holly and I to get to the top of our game and keep pushing. We are hungry creatives, and we are only getting started!"
Hopes for the industry: Holly "I hope the creative departments in agencies will become more diverse. My main thing is that there should not be a creative team coming up with ideas that do not represent the demographic they’re creating ideas for. It just doesn’t make sense to have a room of all-white male creatives working on ideas for black women. How can they really nail it? That’s my biggest thing, and I hope one day to have my own agency where this can be realised." Sam: "I hope that humour has a comeback. I feel like we have lost it a bit over the years."
20. Rachel Cottrell
Graduate of the Norwich University of the Arts . "I love finding the moments in which connections click to bring exciting, contemporary branding and campaign work to fruition. I aim to communicate ideas with conviction that challenge the status quo and motivate change."
Ambition: "I seek to surround myself with people I aspire to and who think differently from me. I want to make work that I am passionate about, that brings me out of my comfort zone, and have fun doing it."
Hopes for the industry: "I?hope the industry strives to celebrate difference, substance, and collaboration. I want to see concepts that make me think?why haven’t I thought of that?and to learn from what made me excited about it."
All images and videos are subject to copyright. Please seek permission from the respective owners before republishing.
Area Sales Manager @ Megger | Cable Fault Location, Testing and Diagnostic, Canada
1 年Ian, thanks for sharing!
Graphic Designer
2 年Well done!!!!
Midweight Designer at WMH&I
2 年Thanks so much Ian Wharton for taking the time to put this together once again, it’s an honour to be featured!?
Content Designer & Creative @Leo Burnett UK
2 年Thanks so much for including me!
Producer, Director, Developer / Scriptwriter, Copywriter, Script Consultant / Casting Producer & Director, Strategist for KOLs, Influencers & Creators
2 年Ooh, there's my friend James on the left! :) His Edinburgh show is very good