The Best Nanodegree Programs on Udacity for Marketing Professionals
William Jepma ??
WorkTech Editor, Analyst, and Media Strategist @ Solutions Review | ERP, Automation, Martech, Cybersecurity
Marketing professionals are one of the most valuable resources in an organization's continued success. However, as global markets and best practices continue to evolve, active and aspiring marketers alike need to be consistent about expanding their skills and expertise. It isn't easy to do that in a vacuum, though, which is why the editors at Solutions Review have compiled the following Nanodegree programs on Udacity. These courses can help marketers branch out into new markets, expand their industry insights, and equip them with the skills they need to make a lasting impact.
Udacity is one of the leading online learning platforms for professionals across industries, and their Nanodegree programs are some of the most thorough certifications out there. These Nanodegree programs for marketing can be taken by marketing professionals and students alike. They?are listed in alphabetical order.
The Best Nanodegree Programs for Marketing Professional and Students?
Certificate Title: Become a Digital Marketer
OUR TAKE: Designed for students looking to start their digital marketing careers, this introductory program will equip students with the real-world experience skills needed to succeed in their careers.
Description: Udacity has collaborated with industry leaders like HubSpot, Google, Facebook, Hootsuite, and other brands to develop a program that will equip students with a 360-degree view of digital marketing. Students who enroll in this course will learn about content marketing, social media marketing, SEO optimization, ad campaigns, analytics, email marketing, advertising on social media, and more. There are no prerequisites for this course, and students who commit 10 hours a week to the program can expect to finish it in approximately three months.
Certificate Title: Become a Marketing Analyst
OUR TAKE: If you're new to marketing and data analysis, this program is designed for you. Students can expect to learn the foundational marketing and analytics tools to help them advance in their careers.
Description:?Learners that enroll in this introductory course will learn to collect and analyze data, model various marketing scenarios, apply essential design principles to create meaningful data visualizations, and build models to communicate findings with popular apps like Tableau and Google Analytics. The course has no prerequisites and includes all of the content curriculum students will need.
Certificate Title: Become a Product Manager
领英推荐
OUR TAKE:?If you're looking to shift your professional goals or want to expand your marketing expertise into an even broader field, this program is for you. You can expect to learn how product strategy, design, development, and release influence the success of a finished product.
Description:?While product managers have different responsibilities than a marketer, there is a considerable crossover. A product manager needs to spearhead the design and delivery of products and features by meeting the target customer's needs. Product managers need to understand their audience's wants and needs—the same information marketers use to develop successful marketing strategies. With this course, professionals across industries and departments will learn to build execution timelines, manage competition priorities, communicate product roadmaps, build consensus among stakeholders, and create go-to-market plans based on each product's KPIs.
Certificate Title: Become a UX Designer
OUR TAKE: This program will help you better understand the user experiences that resonate with audiences and convert them into customers. There are no prerequisites for the program, so anyone can enroll and take their user experience skills to a deeper level.
Description:?It's the job of a marketer to create material that spotlights a product's features and major selling points, but it's the job of the UX designer to develop those features and selling points. Whether you're a marketer looking to shift into a design role, a designer looking to shift into marketing, or want to expand your existing skills to improve your versatility, this three-month learning program can help. Students will learn about UX fundamentals, human-centric design principles, prototyping, post-launch analyses, and more.
Certificate Title: Business Analytics
OUR TAKE:?Data is the backbone of almost every marketing strategy, and this program will help you become a master of envisioning, developing, and launching data-driven marketing strategies by analyzing data, modeling scenarios, communicating findings with tools like Excel and Tableau.
Description:?Data and analytics play a crucial role in the development and execution of successful marketing campaigns. For students who want to expand their skillsets and create data-driven marketing plans, this course can help. Students can complete the course in approximately three months with a ten-hour weekly commitment. It will teach learners how to analyze data sets, build models in Excel, query their database with structured query language (SQL), create data visualizations in Tableau, and more. The course uses a mixture of real-world projects, learning materials co-created by Tableau experts, and project feedback from experienced reviewers.