The best metrics and tactics for an e-commerce site
There has been a lot of talk recently about AI and the different ways it can help or hinder certain jobs and industries. One industry where it can potentially be useful is the e-commerce industry.? AI, and other new technologies, can help companies prepare for and overcome certain challenges.
In this article by Valentina Izzo, we take a look at how the e-commerce landscape is changing with the advent of semantic search, multimodal search and generative AI. Valentina also examines the different tactics and metrics businesses can use to optimize their sites and to increase sales, and ultimately achieve their business goals.