Best Metrics to Measure Your FB Ads (according to 8 different sources)

When it comes to your Facebook Ads, there are many metrics to utilize to see how they performed. Here are the top metrics you should be using according to 8 different websites:

1. Engagement Rate

((number of engaged users) / (total reach)) * 100

• Tells you the likelihood of someone engaging with your ad (click, react to, comment, share, or expand)

2. Impressions

• Tells the number of times the ad was displayed on a user's feed

3. CTR (click through rate)

(number of clicks) / (number of impressions)

• Tells the number of times people have clicked on your ad after it has been displayed to them
• CTR also helps you determine if your ad is engaging

4. CPC (cost per click)

(amount spent) / (number of link clicks)

• Tells you the average of how much each link click costs you

5. Frequency

• Tells you the average number of times someone has seen your ad

6. Conversion Rate

((number of conversions) / (number of website visitors)) * 100

• Tells you which ad generates the most conversions after someone visits your website or landing page

7. ROAS (return on ad spent)

(revenue) / (amount spent)

• Tells you how much money you make from "each dollar spent on advertising (Integrately)"

Reminder: These metrics may or may not be useful to the type of ad you are running. Additionally, it is also important to know what the Facebook Ad Benchmarks are for YOUR industry to better measure the success of your ads.

* Data Sources:

• https://madgicx.com/blog/facebook-ad-metrics
• https://sproutsocial.com/insights/facebook-metrics/
• https://whatagraph.com/blog/articles/facebook-ads-metrics
• https://www.socialmediaexaminer.com/10-facebook-ad-metrics-marketers-must-track/
• https://neilpatel.com/blog/the-5-important-metrics-of-facebook-ad-campaigns/
• https://databox.com/top-5-facebook-ads-metrics-for-measuring-roi#1
• https://www.socialinsider.io/blog/facebook-metrics/