The Best Marketing Tips from Our Community

Over the past few years, we’ve been lucky enough to bring together some incredible marketing talent in our community. Everywhere you turn, brilliant tips are being shared—strategies that have been tested and proven, from copywriting to SEO and CRO.

Today, we’re flipping the script and sharing some of the very best advice we’ve gathered. Ready to level up??

Copywriting: Mastering the Art of Percentages

"Math is reliable. But the human mind? Not so much."

As Nick Kolenda shared , there's something called the "Off by 100% bias." It’s where people underestimate the impact of percentage changes greater than 100%. For example, shoppers might assume that "150% more than 50" equals "150% of 50," when really 150% of 100 is 150, and 150% more than 100 is 200.

But here’s the kicker—it’s not the shoppers’ fault. It’s the copywriter's.

Let’s say you’re selling batteries. If your battery lasts nine hours and your customer’s battery lasts only four, don't say: "Battery power that lasts 125% longer." Instead, say: "More than double your battery life."

Why? Because if you say "125% longer," customers might think it’s only a quarter more. Here are two tips to avoid this pitfall:

1. Make math easy: Use discounts with round numbers. Buyers naturally assume there are larger gaps between round numbers. For instance, 5% seems much bigger than 4.97%.
2. Stack your discounts: Offering a 20% discount and then 25% off on top? It’ll feel like a 45% discount, even though it’s really only 40%.

Make sense? Great. Time to tweak your copy and avoid the "Off by 100% bias."

Conversion Rate Optimization (CRO): Embrace the Weird Wins

Here’s a common CRO scenario:

1. A CRO marketer has a theory and runs an A/B test.
2. The test results are unexpected—different from what they predicted.
3. They come up with an excuse like, "Oh, we didn’t get enough data," and go back to the old, underperforming version.

Sound familiar? This happens all the time, especially in e-commerce. Everyone loves the idea of a guaranteed "conversion rate increase," but here’s a tip to avoid this dilemma:

• Decide up front which variables you’re testing and the amount of data you’ll need to be convinced of a change.
• Stick to it.

By setting these boundaries before you run the test, you can eliminate the urge to cling to excuses when things don’t go as expected. Plus, remember this: Sometimes, weird stuff works. There may not always be a clear explanation, but if it boosts conversions, embrace it. Weird wins still make money, and that’s a win in our book.

SEO: 20 Quick Tips to Level Up

Finally, let’s talk about SEO. Here’s a roundup of 20 short tips shared within our community that’ll elevate your SEO game to the next level:

Considering we have over 30k Members in our community. Here is a compiled list of some of the best tips mentioned within our community :?

1. When your copy/brand speaks to everyone, it actually speaks to no one.
2. ‘Strategy’ is the most overly abused word in business. Less than 5% of people know what good strategy is.
3. New customer acquisition is the goal; retention helps pay for it.
4. Convincing people that funnels work is more important than knowing they work.
5. Content without reach is like building cathedrals in the desert.
6. Marketing is about taking risks with cash—learn to mitigate risk.
7. Use customer pain points to understand their experience better.
8. The second you try to sell something, you're doing it wrong.
9. Blame it on seasonality (but don’t forget unreliable data).
10. We’ve entered the third marketing rebellion: Customers are now the Marketers.
11. If your product sucks, no amount of marketing can help.
12. Finished is better than perfect; you can't argue with data.
13. Test with a small amount of money first.
14. Talk to your customers.
15. Follow up; it keeps business going for years.
16. Don’t try to be everything to everybody. Know your target audience.
17. Define your unique value proposition and own it.
18. Everyone is thinking 'What's in it for me?' Speak that language.
19. You can persuade your customer to the degree you understand them.
20. In the modern world of business, being creative is useless unless you can sell it.
21. Don’t let perfect be the enemy of good.
22. There is NO such thing as a marketing emergency.
23. Test everything.
24. Just because YOU like something doesn’t mean everyone will.
25. You are not your customer.
26. Don’t just recreate what your competition is doing; forge your own path.
27. Don’t try to sell a product—sell the solution.
28. 99.9% of all ads suck. Don’t take it too seriously.
29. Send email and text messages to your subscribers.
30. Differentiate your brand.
31. "Your not selling grass seed. You're selling the perception of having the best lawn in the neighborhood."
32. Don’t market for the sake of it—ensure a positive ROI.
33. Marketing actions follow business indicators, not the other way around.
34. Understand your Ideal Customer Avatar (ICA), not just your target audience.
35. Make your brand personal, especially if your service is personal.
36. What you measure is what you get.
37. Buy the biggest sign you can (for small businesses).
38. Figure out the 'job to be done' for your buyer persona.
39. Stay away from agencies in it to win awards or "change culture."
40. Don’t use 11 words if you can say it in 7.
41. Understand Inbound Marketing.
42. You can’t improve what you don’t measure.
43. There is no magic bullet in marketing.
44. Be wary of salespeople telling you what to do.
45. Authenticity sells.
46. Start with your message and build from there.
47. Marketing is about truly understanding people.
48. People buy when they’re ready—stay top of mind.
49. Always keep score—A/B testing and reporting are critical.
50. “Don’t tell them how great your seed is; tell them how great their lawn is going to look.”
51. Marketing should be based around improving someone’s wealth, health, or relationships.
52. Empathy is the greatest growth hack.
53. Take all marketing advice with a pinch of salt.
54. “Think visually” in copywriting.
55. It’s not about what you sell—it’s about who’s buying.
56. Listening to your customer is the key to unlocking growth.
57. Marketing helps customer acquisition, but a great product drives retention.
58. Always think from the customer’s perspective.
59. Your product is only as good as it looks.
60. Market yourself first. If they don’t know you did it, it doesn’t matter.
61. Know your audience—people are buying emotional or financial benefits, not products.
62. “People buy based on emotions, not logic.”
63. What people say they’ll do and what they actually do are often different.
64. Goodhart's Law: “When a measure becomes a target, it ceases to be a good measure.”
65. Stay healthy—prioritize yourself; it's marketing, not heart surgery.

We are confident that using & applying these tips will show positive growth for you!?

Stay tuned for the next edition of the Furlough Newsletter!