Best marketing strategy to make your Brand go Viral

Introduction

Guerrilla marketing is like the wild child of advertising! It's all about breaking free from the usual boring ads you see everywhere and coming up with creative ways to catch people's attention.

Instead of going the traditional route, like TV commercials or billboards, guerrilla marketing gets sneaky and surprising.

It can be flash mobs in unexpected places or a crazy street art that stops people in their tracks. The objective? to start a conversation about your brand and have it catch on like wildfire.

With this low-cost, high-impact approach, tiny businesses can match the resources of their larger rivals.

If you are planning to take your marketing efforts to the next level then Guerrilla marketing might be just the strategy you need. Guerrilla marketing campaigns can generate brand awareness and also helps to drive conversions.

What is guerrilla marketing?

Guerrilla marketing, in contrast to traditional marketing, concentrates on employing originality, surprise, and inventiveness to draw in the target audience.

Guerrilla marketing campaigns can create a great memorable experience for consumers.

Guerrilla marketing campaigns can happen in various forms such as making viral videos, flash mobs, street art, or even cleverly designed guerrilla advertising. It is all about doing things that are unexpected and attention-grabbing.

Benefits of guerrilla marketing

Even if you want to leave a lasting impression, guerrilla marketing has a lot to offer on a smaller budget.The following are guerrilla marketing's benefits:

? They are either free or extremely inexpensive, which makes them a desirable choice for small companies with little marketing expenditures. Making use of creativity and innovation brands can achieve massive results without spending a lot of money.

? Possess the ability to create buzz and media attention for brand exposure. These campaigns make the consumer always remember and make them speak about the brand and the event in many situations.

? Guerrilla marketing always makes the consumers or the customers to be engaged and also encourages consumers to actively participate and share their experiences. This increases brand loyalty and customer’s retention.

? With this strategy the small businesses can compete with larger competitors on a limited budget. Just by thinking outside the box and using unconventional tactics, small brands can make a big impact and gain a competitive edge.

Guerrilla marketing statistics

Let me show you some statistics to better understand the impact of guerrilla marketing.

? According to a survey by the Outdoor Advertising Association of America (OAAA), 71% of consumers feel that guerrilla marketing campaigns are more memorable than traditional advertising methods.

? A study done by Experian shows that guerrilla marketing campaigns can generate a 30% higher response rate compared to traditional marketing.

? The Word of Mouth Marketing Association (WOMMA) reports that 64% of marketing executives believe that guerrilla marketing is an effective strategy for achieving brand awareness.

? According to a Chief Marketing Officer (CMO) Council survey, following a successful guerrilla marketing experience, 80% of consumers are more likely to promote a brand to others.

? According to Nielsen, guerrilla marketing campaigns have a 4.5 times higher engagement rate compared to traditional advertising.

Guerrilla marketing strategy

Before diving into guerrilla marketing plans let’s first create a well-thought-out strategy. Here are some key steps to create an effective guerrilla marketing plan:

Define your goals

Start by identifying your marketing objectives and what you hope to achieve with your guerrilla marketing campaign. If your goals are clearly defined, you can enhance sales, drive visitors to your website, or increase brand awareness.

Know your target audience

Comprehending your intended audience is crucial to formulating an effective guerrilla marketing plan. To learn more about the tastes, interests, and habits of your audience, conduct market research.

It is easier to make your marketing effort more appealing to your target audience when you are aware of their preferences. It's like knowing what your friends enjoy doing so you can plan a fun outing that everyone will love.

Be creative and innovative

Innovation and inventiveness are the cornerstones of guerrilla marketing. You should be creative and think of new and unique ideas to grab people's attention and make them talk about your brand.

Instead of sticking to the same old method try to do something different that will make your brand stand out. Consider the unique traits of your brand and leverage them to create a truly memorable campaign.

Consider the context

Guerrilla marketing campaigns should be designed to fit seamlessly into the environment or context where they will be implemented. Consider the location, timing, and relevance to make sure for maximum impact and engagement.

Utilize social media

You can create a plan for how to use platforms like Facebook, Instagram, or Twitter to make the people talk about your campaign.

This might include posting updates, sharing photos or videos of your guerrilla marketing activities, and interacting with people who are interested in your brand. Additionally, you can encourage individuals to provide pictures or stories about their own encounters with your campaign.

Creating your guerrilla marketing plan

Now that you understand the key components of a guerrilla marketing strategy. It's time to draft your own plan now.

I have listed the steps to develop a successful guerrilla marketing campaign:

1. Assemble your group and solicit their original and imaginative campaign ideas.Consider the unique qualities and unique selling point (USP) of your brand, your target audience, and your marketing objectives

2. Go through the successful marketing tactics implemented by the top brands. Also do research about the case studies, watch videos, and read their articles.

3. Within you figure out how much money you can spend and how you'll use it for creative marketing efforts. Consider the costs associated with production, implementation, and promotion.

4. Now develop a clear plan to implement the campaign. First prepare the timeline, responsibilities, and key milestones. Think about the other factors such as the permission and legal requirements.

5. After this analyze the campaign and find the KPIs that measure your campaign’s success rate. You may monitor sales, brand recognition, social media activity, and traffic to your website.

6. If there are any adjustments to do with the campaign feel free to do it. Analyze and take down the important points to remember while setting up a new campaign for the next time.

We will see five real-world examples of guerrilla marketing campaigns carried out by top brands across different industries.

So let’s get into it.

Real-life examples of successful guerrilla marketing campaigns

Red Bull Stratos:

Red Bull's Stratos campaign was aimed to break the world record for the highest skydive. Felix Baumgartner, sponsored by Red Bull, jumped from the edge of space trying to capture the attention of the world and generate media coverage. This campaign showed Red Bull's brand identity which is all about adventure.

IKEA's "Guerrilla Sleeping Bags":

To promote their bedroom furniture range, IKEA placed branded sleeping bags in public spaces across major cities. IKEA placed sleeping bags in different places with signs that encouraged people to "Sleep Where You Shouldn't”.

It was a unique and creative idea from IKEA to gain more attention and communicate its message. The campaign was successful because it engaged passersby in a fun and unexpected way.

TNT's "Push to Add Drama":

TNT, a Belgian television channel, set up a large red button in a quiet square in Belgium with a sign that said, "Push to Add Drama."

When someone pressed the button, chaos ensued, with an ambulance, a police chase, and even a bikers' bar fight. The experience of the people was filmed and shared online and that generated millions of views and widespread media coverage.

Coca-Cola's "Happiness Machine":

Coca-Cola installed a vending machine at a university campus that dispensed more than just beverages.

The machine started giving pizzas, flowers, and even a 6-foot sub which surprised the students there. This campaign was aimed to spread happiness and reflects the positivity associated with the Coca-Cola brand.

Conclusion

Guerrilla marketing is an innovative approach for the brands to grow very soon. It is all you just have to think out of the box and create a memorable experience for your target customers.

There are agencies who are well and good in creating brand awareness in a data driven method. With the right strategy your brand could be taken to the heights and ultimately drive growth for your business.

We're one of the top Digital Marketing Agency, providing data-driven strategies to grow your brand.